Senior User Acquisition Manager (Paid Social)

📋 Description

• • Are you a data-driven marketing maestro with a passion for driving growth in the dynamic health and wellness sector? Welltech Limited, a global leader in wellness solutions with Ukrainian roots, is seeking a highly motivated and experienced Senior User Acquisition Manager specializing in Paid Social to join our expanding team. With a mission to empower millions to start and stay well for life, Welltech has already garnered the trust of over 25.5 million users through our innovative apps like Muscle Booster, Yoga-Go, and WalkFit. We operate across five international hubs and boast a diverse, remote-friendly team of over 700 professionals, all united by our core values: Grow Together, Drive Results, Lead by Example, and We Are Well-Makers. If you thrive in a fast-paced, results-oriented environment and are eager to make a tangible impact, Welltech is the place for you.
• • As a Senior User Acquisition Manager, you will be at the forefront of our growth strategy, responsible for conceptualizing, launching, optimizing, and scaling advertising campaigns across key paid social channels. Your primary focus will be on effectively reaching and engaging the Health and Fitness audience, ensuring our cutting-edge wellness solutions connect with those who need them most. This role demands a strategic thinker with a hands-on approach, capable of navigating the complexities of mobile traffic acquisition and delivering measurable results.
• • Your day-to-day responsibilities will encompass the entire lifecycle of mobile traffic advertising campaigns. This includes the initial launch, continuous performance monitoring, meticulous optimization, and strategic scaling to maximize reach and efficiency. A significant part of your role will involve close collaboration with our design team to experiment with creatives. You will be instrumental in A/B testing various ad formats, analyzing performance data, and iterating based on insights to continuously improve campaign effectiveness. Furthermore, you will be tasked with monitoring all advertising campaigns to ensure optimal performance, identifying trends, and providing comprehensive reports to stakeholders. A crucial aspect of this position is the proactive research and evaluation of new user acquisition channels, staying ahead of the curve in an ever-evolving digital landscape.
• • In your initial three months, you will be immersed in Welltech's operations, quickly gaining proficiency in all relevant metrics, processes, and reporting structures. You will be expected to independently manage your projects, adhering to best practices, consistently achieving target ROI, and demonstrating a clear understanding of when and how to scale campaign volumes up or down based on performance and strategic objectives. Beyond campaign management, you will have the opportunity to lead an additional area of responsibility, contributing innovative ideas and suggesting improvements to our acquisition strategies. A key deliverable will be your ability to conduct thorough competitor analysis and leverage data-driven decision-making to inform your strategies and maintain our competitive edge. This role offers a unique opportunity to shape the user acquisition strategy for a leading wellness brand, directly contributing to our mission of making wellness accessible to millions worldwide. You will be an integral part of a team that values innovation, collaboration, and a shared commitment to achieving ambitious goals. Your work will directly influence user growth and the overall success of our product suite, including Muscle Booster, Yoga-Go, and WalkFit, empowering individuals on their personal wellness journeys.