Senior Vertical Marketing Manager

Socure Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• As a Senior Vertical Marketing Manager at Socure, you will serve as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within a defined GTM Pod, directly influencing how Socure wins in high-priority markets such as Tier 1 Banks, Marketplace + Gig, Financial Services, Crypto + Stablecoin, or Payments + Lending + Telco.
• You will define and execute a vertical marketing strategy that translates Socure’s AI-driven identity verification platform into compelling, industry-specific narratives, ensuring differentiation and measurable impact across complex B2B sales cycles.
• Day to day, you will develop clear ICPs, value propositions, use cases, and competitive positioning aligned to your pod’s sales motion, partnering with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives that resonate with economic buyers and technical stakeholders.
• You will deliver field-ready enablement assets including decks, playbooks, battlecards, ROI tools, and customer stories that improve win rates and accelerate deal velocity, while partnering with GTM leaders to build and execute integrated campaigns across email, webinars, paid/organic channels, SDR outreach, and in-person experiences to generate qualified pipeline.
• You will coordinate with RevOps to define success metrics, analyze campaign performance, and iterate based on results — scaling what works and refining what doesn’t — while establishing and tracking KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Acting as the vertical marketing owner during planning cycles and QBRs, you will influence cross-functional stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities and bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.
• You will operate with significant autonomy in a fast-paced, high-growth environment, driving multiple initiatives simultaneously while partnering closely with sales teams and influencing stakeholders without direct authority, all in service of Socure’s mission to verify 100% of good identities in real time and eliminate identity fraud across the digital world.
• This role offers the opportunity to shape how a cutting-edge AI-powered identity trust platform is perceived and adopted in critical industries, enabling you to develop deep expertise in vertical marketing, GTM strategy, and B2B SaaS growth while contributing to measurable revenue outcomes and industry-defining innovation.

🎯 Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

🏖️ Benefits

• Opportunity to work on a mission-critical identity trust infrastructure impacting businesses, governments, and millions of people daily.
• High autonomy and strategic influence as a vertical marketing owner within a defined GTM Pod, working closely with GTM leadership and cross-functional teams.
• Exposure to cutting-edge AI-driven technology and the chance to shape how complex capabilities are positioned in high-value industries.
• Remote work flexibility within the US, enabling work-life balance while contributing to a fast-growing, innovative company.
• Professional growth in a high-bar, high-impact environment that values ownership, critical thinking, and customer obsession.

Skills & Technologies

Senior

Remote

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Socure Inc.

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About Socure Inc.

Socure Inc. provides digital identity verification and fraud prevention software for financial services, fintech, e-commerce and government clients. The platform applies machine learning and graph-based analytics to link and validate identity elements in real time, detecting synthetic identities, account takeover and document fraud. It integrates via APIs and SDKs for onboarding, KYC/AML compliance and transaction monitoring, aiming to reduce false positives and manual reviews while improving approval rates for legitimate users worldwide.

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