Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Data Science
Date Posted
June 18, 2026
Full Job Description
đź“‹ Description
- • Lead the end-to-end strategy, modernization, and optimization of Availity’s website and digital presence as a B2B SaaS platform serving healthcare professionals.
- • Own and execute the website’s performance, user experience, and modernization roadmap, including evaluating and transitioning beyond WordPress to a future-proof CMS or DXP.
- • Champion AI-driven digital strategies, including LLM optimization, agentic search (AEO), and content structuring for AI-powered discovery and visibility.
- • Drive SEO and conversion rate optimization (CRO) initiatives to align website performance with pipeline growth and revenue objectives.
- • Lead UX and design transformation efforts to improve user journeys, information architecture, and visual clarity for complex healthcare business concepts.
- • Manage and optimize the existing WordPress website, including light coding, content updates, and performance enhancements for speed and engagement.
- • Design and implement personalization strategies to tailor digital experiences for different buyer personas within the healthcare ecosystem.
- • Align website content and structure with paid digital campaigns, landing page performance, and demand generation efforts across channels.
- • Oversee social media and advocacy strategies to amplify brand presence and engagement across digital platforms.
- • Interpret analytics from tools like Google Analytics to measure KPIs and connect website performance directly to pipeline, conversion, and ROI metrics.
- • Manage external agencies and vendors, including scoping work, evaluating performance, and ensuring delivery against business goals.
- • Collaborate cross-functionally with marketing, sales, product, and technology teams to integrate digital initiatives with broader business objectives.
- • Support marketing technology integrations, including Salesforce, Pardot, and other CRM or automation platforms to enhance ecosystem connectivity.
- • Ensure compliance with security protocols and data privacy standards across all digital assets and platforms.
- • Serve as the internal thought partner for digital innovation, proactively identifying emerging trends and opportunities without waiting for direction.
- • Maintain awareness of evolving buyer behaviors and digital trends, particularly in AI, content discovery, and interactive web experiences.
- • Submit a portfolio demonstrating prior website and digital marketing work; candidates without a portfolio will not be considered.
- • Participate in all virtual interviews with camera enabled, as Availity requires video participation for all remote meetings to ensure security and collaboration.
🎯 Requirements
- • Minimum of 8 years of experience owning and leading website and digital marketing end-to-end
- • Proven experience in a B2B SaaS environment
- • Demonstrated expertise in WordPress CMS and ability to manage site execution with light coding
- • Strong proficiency in SEO, CRO, AEO, and LLM optimization strategies
- • Experience managing agencies and vendors with clear accountability for deliverables
- • Portfolio of digital marketing and website work required for consideration
🏖️ Benefits
- • Competitive salary with bonus structure
- • Generous HSA company contribution
- • Comprehensive healthcare, vision, and dental benefits
- • Unlimited PTO for salaried associates plus 9 paid holidays
- • 401k match available on day one
- • $250/year reimbursement for wellness programs (gym, racing, weight management)
- • Education reimbursement for professional development
- • Paid parental leave for birth and adoptive parents
- • Company-sponsored volunteer and community engagement opportunities
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Availity, LLC
Availity operates a nationwide health information network that connects health plans, providers, and technology partners to exchange administrative, clinical, and financial data in real time. The company offers APIs, web portals, and revenue cycle management tools that automate eligibility verification, prior authorization, claims processing, and patient financial engagement. Serving hospitals, physician practices, and payers across the United States, Availity processes billions of transactions annually, reducing administrative costs and improving care coordination.
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