SEO Content Executive

Naturecan Limited

Job Overview

Location

Manchester, GB

Job Type

Full-time

Full Job Description

📋 Description

• Join Naturecan, a rapidly expanding global wellness brand, as an SEO Content Executive and play a pivotal role in driving our organic growth across key international markets.
• This exciting opportunity is designed for an ambitious individual eager to cultivate a comprehensive skill set encompassing technical SEO, strategic content planning, and practical execution within a dynamic and supportive environment.
• You will be instrumental in supporting the successful delivery of our SEO initiatives, meticulously optimising website content to enhance search engine rankings, boost organic traffic, and improve conversion rates.
• Contribute significantly to the overall performance of our digital platforms by collaborating closely with experienced team members, gaining invaluable insights and hands-on experience.
• Work synergistically with cross-functional teams, including Content, Digital Marketing, Product Development, and Localisation, ensuring that SEO best practices are seamlessly integrated into all marketing campaigns, website updates, and product launches.
• Support the strategic implementation of SEO across our priority markets, contributing to market-specific keyword research, search intent analysis, and competitor landscape assessments.
• Conduct in-depth keyword research and analyse search intent to understand user needs and tailor content strategies effectively, ensuring our content resonates with target audiences.
• Assist in comprehensive competitor research, identifying opportunities for differentiation and innovation in our SEO and content strategies.
• Play a key role in building and maintaining our content roadmap, encompassing a diverse range of content formats such as blog posts, landing pages, and detailed product descriptions, all optimised for search engines.
• Proactively optimise existing website content, applying SEO best practices to improve search engine rankings, drive qualified traffic, and increase conversion rates.
• Support crucial technical SEO tasks, including site structure optimisation, internal linking strategies, and indexing improvements, working collaboratively with our development team to ensure a technically sound website.
• Monitor and analyse website performance using industry-leading SEO tools and analytics platforms, such as Ahrefs and Google Search Console, to track progress and identify areas for improvement.
• Create detailed and actionable content briefs to guide our content writers, ensuring consistency in tone, style, and SEO optimisation across all published materials.
• Utilise Canva to produce engaging visual assets that complement our content, enhancing user experience and shareability.
• Contribute to digital PR and link-building initiatives, helping to build our brand's authority and online presence.
• Assist in the preparation of regular reports on organic search performance, highlighting key insights, trends, and actionable recommendations for continuous improvement.
• Stay abreast of the latest search engine trends, algorithm updates, and the evolving landscape of AI-driven search, ensuring our strategies remain cutting-edge.
• Collaborate with the wider marketing team to ensure SEO is a core consideration in all digital marketing efforts, from campaign planning to execution.
• Help to identify and capitalise on emerging content opportunities that align with our brand's mission and target audience interests.
• Contribute to the continuous improvement of our website's user experience (UX) through SEO-informed content and structural recommendations.
• Gain exposure to international SEO considerations, understanding the nuances of optimising for different linguistic and cultural markets.
• Support the localisation of content and SEO strategies to ensure relevance and effectiveness in diverse global markets.
• Participate in A/B testing of content and SEO elements to optimise for performance and user engagement.
• Assist in the development and execution of content promotion strategies to maximise reach and impact.
• Be a proactive member of the team, contributing ideas and solutions to enhance our organic search performance.
• Embrace a learning mindset, actively seeking opportunities to expand knowledge and skills in the ever-evolving field of SEO and digital marketing.
• This role offers a unique chance to make a tangible impact on a fast-growing global brand, contributing directly to its success and expansion.

🎯 Requirements

• 1-3 years of demonstrable experience in SEO, content marketing, or a related digital marketing field.
• A solid understanding of on-page SEO fundamentals, including keyword integration, meta descriptions, and content optimisation.
• Prior exposure to keyword research methodologies and content optimisation techniques.
• Familiarity with essential SEO tools such as Ahrefs, Google Search Console, and analytics platforms.
• Strong written communication and copywriting skills, with the ability to craft compelling and engaging content.
• The ability to interpret data with guidance and translate insights into actionable strategies.
• Good organisational skills and a proven ability to manage multiple tasks and deadlines effectively.

🏖️ Benefits

• Competitive salary commensurate with experience.
• Flexible remote working arrangements, offering a healthy work-life balance.
• Significant exposure to a fast-growing and dynamic international wellness brand.
• Exceptional opportunities to develop and refine your SEO skills across diverse global markets.
• Access to continuous learning and development opportunities to foster professional growth.
• Generous employee product perks, allowing you to experience Naturecan's high-quality offerings.

Skills & Technologies

Remote

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Naturecan Limited

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About Naturecan Limited

Naturecan is a global wellness brand specializing in high-quality CBD products. The company focuses on providing safe, effective, and rigorously tested CBD oils, capsules, topicals, and edibles derived from organic hemp. Naturecan emphasizes scientific research and innovation to develop a diverse range of products tailored to various wellness needs, including pain relief, sleep support, and stress management. They operate internationally, aiming to make the benefits of CBD accessible to a wider audience while adhering to strict quality control and regulatory standards. Their business model centers on direct-to-consumer sales and strategic partnerships, building trust through transparency in sourcing and manufacturing processes.

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