SEO & GEO Manager

📋 Description

• • Ping Identity is seeking a highly motivated and strategic SEO & GEO Manager to play a pivotal role in enhancing the company's discoverability and credibility across both traditional search engines and emerging generative AI platforms. This position is crucial for shaping how potential customers find and trust Ping Identity in the digital landscape, directly contributing to the company's growth and market presence. The role is designed for an individual who is proactive, possesses strong analytical skills, and excels at cross-functional collaboration, driving initiatives forward while maintaining alignment with overarching business objectives and team strategy.
• • In this dynamic role, you will be instrumental in executing and optimizing comprehensive SEO and GEO strategies. Your day-to-day responsibilities will involve driving technical SEO initiatives, focusing on critical areas such as site structure, internal linking strategies, schema markup implementation, and overall site performance to ensure optimal indexation and user experience. You will act as the primary point of contact and owner for key SEO and AI-enabled platforms, including Conductor and AirOps, actively contributing to the development and refinement of best practices and innovative use cases. A significant part of your role will be identifying and capitalizing on opportunities to enhance off-site visibility and build authority across a variety of third-party platforms and industry-specific sources, which are increasingly important for both traditional search rankings and AI content generation.
• • You will collaborate closely with various internal teams, including Web, Campaigns, and Product & Solution Marketing, to seamlessly integrate SEO and GEO considerations into their planning and execution phases. This partnership ensures that content, architectural decisions, and authority-building signals are strategically aligned with business priorities. A core function of your role will be to meticulously analyze performance data, translating complex metrics into clear, actionable insights, strategic recommendations, and transparent discussions about tradeoffs for stakeholders. Your proactive approach will be key in driving progress, adeptly adjusting priorities in partnership with teams as new opportunities arise or constraints emerge, ensuring continuous optimization and adaptation to the evolving digital marketing landscape.
• • This role offers a unique opportunity to significantly impact Ping Identity's digital footprint by bridging the gap between traditional search engine optimization and the rapidly evolving field of generative AI optimization. You will gain hands-on experience with cutting-edge AI platforms and contribute to shaping the future of how businesses are discovered and understood in an AI-driven world. By working closely with product marketing and web teams, you will influence content strategy and website architecture, ensuring that Ping Identity's solutions are not only discoverable but also positioned effectively to meet customer needs. The role provides a platform to develop and hone your skills in a fast-paced, innovative environment, making a tangible contribution to the company's success in the competitive cybersecurity and identity management market. You will have the chance to test and implement innovative strategies within the AI-driven search landscape, positioning yourself at the forefront of digital marketing trends.
• • The team you will be joining is dedicated to enhancing Ping Identity's online presence and discoverability. They are a collaborative group focused on leveraging data-driven insights to achieve strategic marketing goals. You will be reporting to the Senior Manager of SEO & Web Experience, working within a supportive environment that values initiative and cross-functional teamwork. The company, Ping Identity, is a leader in intelligent, cloud identity solutions, enabling secure and seamless digital experiences for enterprises worldwide. Their culture champions individuality and fosters a flexible, collaborative work environment, driven by innovative, can-do startup values. This role is an excellent opportunity to contribute to a growing company that is at the forefront of cybersecurity and digital identity management, making a real impact on how businesses operate and secure their digital interactions.