SEO Lead - CDD 13 months

BlaBlaCar

Job Overview

Location

Paris, France

Job Type

Full-time

Full Job Description

📋 Description

• Develop and execute a comprehensive Organic (SEO, GEO & SMO) strategy, aligning with overall marketing and business objectives.
• Manage a team of 2 SEO experts & foster a spirit of initiative & ambition inside the team.
• Feed & Prioritize the backlog of an Engineering squad of 5 engineers & 1 engineering manager to deploy projects within CRO, SEO/GEO & UX that best grow the business.
• Support the delivery of these Product & Engineering projects including projects enabling agentic conversion via external LLMs (through MCPs).
• Perform technical audits & Performance analysis of our 6 main websites to identify and resolve issues & improve the quality of the user experience.
• Develop a web page optimization product backlog & prioritize it by leading an A/B testing program whose goal is to maximize our conversion rate.
• Collaborate with other team members including SEO, SEA, CRM, Paid, Product & Tech., to drive our overall website strategy in France and identify new landing page opportunities.
• Monitor, analyze, and report on GEO, SEO & CRO performance for our 6 main markets.

🎯 Requirements

• Strong understanding of Google's algorithms and SEO best practices.
• Proven experience in successfully managing SEO campaigns and achieving measurable results.
• Good experience on how to maximize visibility on Gen AI & how to optimize a website for Agentic Conversion.
• Knowledgeable on the Web CRO space, and advocate for bringing new techniques and technologies to the company.
• Ability to manage a small team & build cross-functional partnerships with product, engineering, design, and other marketing teams.
• Full working proficiency in English & French.

🏖️ Benefits

• Hybrid working mode - 2 days per week at the Office in Bastille, Paris.
• Financial support for home office equipment.
• 4 additional weeks on top of legal maternity/paternity leaves.
• 50% healthcare coverage (Alan).
• Minimum 25 days holiday per year.
• Local meal plan policy (Swile card).
• 50% transportation paid (Forfait Mobilité Durable).
• Free unlimited carpooling & bus rides.
• Personal growth via trainings, mentorship, and internal mobility opportunities.
• Regular team building events.
• 1 day off per year to test our product.

📍 Location

• City: Paris
• Region: France
• Country Code: FR
• Is Remote: False

Skills & Technologies

Senior

Remote

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BlaBlaCar

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About BlaBlaCar

BlaBlaCar is a long-distance carpooling marketplace that connects drivers with empty seats to passengers traveling the same route, enabling cost-sharing and reducing carbon emissions. Founded in France, the platform operates in over 20 countries, facilitating millions of rides annually. It offers mobile and web apps for booking, secure payment, and user verification. In recent years, BlaBlaCar expanded into bus services and short-distance carpooling, broadening its mobility offerings while maintaining its core focus on shared, affordable travel.

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