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Social Growth Engineer

New Quest AI, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• We are seeking a highly motivated and innovative Social Growth Engineer to spearhead our entire organic growth engine at New Quest AI. This is a unique opportunity to define and execute our virality strategy, build and manage our creator pipeline, and optimize content operations, all powered by cutting-edge AI. You will be instrumental in making millions of people discover Quest, an AI mentor designed to foster personal growth and development.
• At Quest, we are building the mentor that many people never had the chance to experience. Our AI delves deep into an individual's psychology, understanding their strengths, blind spots, and behavioral patterns to provide personalized daily challenges and guidance. Whether the goal is fitness, career change, habit formation, or self-discovery, Quest offers proactive, opinionated, and honest support tailored to each user's unique journey. We are at the forefront of AI-driven life guidance, creating a tool that goes beyond generic advice to facilitate genuine transformation.
• As the Social Growth Engineer, you will have end-to-end ownership of our organic social growth. This is a role with significant autonomy, where you will not have a team reporting to you and will be responsible for creating the playbook from scratch. Your responsibilities will include devising innovative content formats, running rigorous experiments, cultivating and managing a network of user-generated content (UGC) creators, and scaling successful strategies. You are someone who naturally dissects how successful apps and brands grow, analyzing their advertising, and reverse-engineering their growth funnels for the sheer intellectual challenge.
• A core aspect of this role is developing Quest's distinct social identity. This involves identifying and implementing recurring content formats, compelling hooks, and engaging angles that capture attention in a crowded social media landscape. You will need an innate understanding of what makes content travel and the ability to abstract underlying principles to apply them across different niches, from fitness to AI mentorship.
• You will also be responsible for building and managing a robust pipeline of UGC creators. This goes beyond simple content approval; your focus will be on measurably improving the quality and impact of every video produced. You will provide specific, granular feedback, such as optimizing hook duration, refining calls-to-action, and testing different opener styles (questions vs. statements). Success will be measured by your ability to run structured experiments, systematically rotate variables, and differentiate between lucky breaks and replicable, scalable formats.
• Creator sourcing is another critical component. You will identify and recruit talented creators before their market value escalates, establishing an efficient recruiting pipeline through database scraping, targeted outreach sequences, and the development of Standard Operating Procedures (SOPs). This involves mastering cold outbound strategies at scale.
• You will leverage AI as a powerful tool, not just a novelty. This includes using AI to generate numerous hook variations from a single brief, automatically tagging video performance across your content library, scaling creator feedback, and efficiently scraping and scoring creator databases. You will actively experiment with novel AI-generated content formats that are emerging in the digital space and possess strong opinions on which AI tools genuinely drive measurable results, constantly seeking out new and effective solutions.
• Your insights will directly influence product development. You will have a seat at the table in product meetings, as growth and product strategy are intrinsically linked at Quest. If you identify opportunities to enhance Quest's shareability, virality, or stickiness, you will collaborate directly with the engineering team to implement these features.
• We are looking for individuals who can articulate the structural reasons behind content success – not just superficial trends. You understand what makes a hook compelling, why a call-to-action converts, and the psychology of sharing. Demonstrable experience in growing something, whether it's an app, a brand, a creator program, a personal account, or a community, is essential. The scale of growth is less important than the understanding of the underlying drivers. A data-driven mindset is paramount; you will track experiments proactively and be motivated to A/B test for continuous improvement. You must be actively and seriously integrating AI into your daily workflow, possessing well-formed opinions on its efficacy. The ability to ship fast, learn from a high volume of tests, and demonstrate exceptional self-starting capabilities are key. If you're the type of person who, upon learning about Quest, would immediately start brainstorming content angles and potential creators, you're likely a strong fit.
• Bonus points include experience running a UGC program or creator campaign, a proven track record of growing something via organic social media, a solid understanding of consumer psychology, experience coordinating with external collaborators, and a small, intentionally built online following.
• Conversely, this role is not a fit for those who view social strategy as merely posting on a content calendar, have never run content experiments beyond vanity metrics, require a pre-existing team and playbook, wish to specialize in only one area (creative, data, or outreach), are not actively using AI in their workflow, or prefer strategy presentation over execution.

🎯 Requirements

• Proven ability to understand and articulate the structural reasons behind content virality and engagement (e.g., hook effectiveness, CTA conversion, sharing psychology).
• Demonstrated experience in growing an audience, product, or community through organic social media or creator initiatives, regardless of scale.
• Proficient in leveraging AI tools daily for content generation, analysis, and workflow optimization, with strong opinions on effective AI strategies.
• A highly data-driven approach, with a track record of running structured experiments, tracking key metrics, and iterating based on performance data.

🏖️ Benefits

• Competitive compensation package including a base salary of $100K-$200K and significant equity.
• Opportunity to join a $6M-funded company at a foundational stage with direct access to experienced founders.
• Flexible work environment with the ability to work remotely from anywhere for up to one month per year.
• Comprehensive 3 months of fully paid parental leave for all new parents.

Skills & Technologies

Android

Remote

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New Quest AI, Inc.

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About New Quest AI, Inc.

New Quest AI is a technology company focused on developing advanced artificial intelligence solutions. Their core business revolves around creating and deploying AI-powered tools and platforms designed to enhance efficiency, automate complex tasks, and provide data-driven insights across various industries. They specialize in areas such as machine learning, natural language processing, and computer vision, aiming to help businesses leverage the power of AI to solve critical challenges and drive innovation. Their offerings cater to clients seeking to optimize operations, improve decision-making, and gain a competitive edge through cutting-edge AI applications.

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