Job Overview
Location
Seoul, South Korea
Job Type
Full-time
Category
Marketing
Date Posted
March 28, 2026
Full Job Description
đź“‹ Description
- • As the Social Marketing Lead for Korea at OpenAI, you will define and execute the company’s social presence in one of the world’s most dynamic digital markets, ensuring global AI innovations are communicated with cultural relevance and local impact across platforms like YouTube, Instagram, Kakao, and Threads.
- • You will build OpenAI’s social infrastructure in Korea from the ground up, establishing channel strategies, editorial workflows, and performance systems that enable consistent, high-quality engagement with both consumer and business audiences.
- • Day to day, you will lead content creation and publishing, managing end-to-end social operations including copywriting, scheduling, community engagement, and rapid response during product launches, research releases, and company announcements.
- • You will translate global product narratives and brand messaging into locally resonant storytelling, adapting tone, format, and platform-specific approaches to align with Korean internet culture, creator trends, and audience expectations.
- • You will partner closely with cross-functional teams in product, research, communications, and policy to ensure messaging accuracy, navigate sensitive topics, and align local initiatives with global strategy while maintaining cultural authenticity.
- • You will identify and cultivate creator and influencer collaborations, shaping briefs and guiding partnerships to produce authentic, high-impact content that reflects local behaviors and platform-native formats.
- • You will monitor real-time social trends and conversations in Korea, surfacing opportunities for engagement, differentiation, or escalation, and using insights to continuously optimize content strategy and performance.
- • You will define and track key performance metrics across platforms, using data to refine tactics, improve reach and engagement, and scale output through strategic use of agency or external partner support.
- • You will operate as both a strategist and an executor—balancing long-term vision with hands-on execution—to build momentum, establish best practices, and create scalable systems in a fast-moving, ambiguous environment.
- • You will help shape OpenAI’s voice in Korea, contributing to how the company is perceived as a trusted, culturally fluent leader in AI innovation, with real ownership over brand perception and market impact.
- • You will grow professionally by leading a high-visibility initiative in a cutting-edge AI company, deepening your expertise in global-local marketing, AI storytelling, and platform-specific social strategy in one of the world’s most sophisticated digital ecosystems.
🎯 Requirements
- • Proven experience in social marketing with a deep understanding of Korea’s digital landscape, platform ecosystems (YouTube, Instagram, Kakao, Threads, etc.), and internet culture.
- • Demonstrated ability to operate as both a strategist and an operator—translating ideas into execution quickly, managing day-to-day social operations, and leading high-visibility moments.
- • Strong judgment in tone, nuance, and cultural relevance, with the skill to adapt complex or technical AI topics into clear, engaging, and human-centered storytelling for Korean audiences.
- • Experience working across global and local teams, balancing alignment with central strategy while advocating for local relevance and market-specific adaptations.
- • A builder mindset: comfortable creating structure, systems, and processes from scratch in fast-paced, ambiguous environments.
- • Experience supporting or managing creator and influencer collaborations, including brief development, creative guidance, and quality assurance.
🏖️ Benefits
- • Opportunity to define and lead OpenAI’s social presence in Korea—a strategically important and culturally nuanced market with significant growth potential.
- • Real ownership and impact in shaping how a global AI leader communicates with one of the world’s most sophisticated digital audiences.
- • Collaboration with world-class teams in product, research, and communications at the forefront of AI innovation.
- • Professional growth in a high-impact, builder-oriented role that combines strategy, creativity, and operational execution.
- • Exposure to cutting-edge AI products and narratives, with the chance to translate complex technology into culturally resonant stories.
- • Inclusive, mission-driven workplace committed to equity, accessibility, and ethical AI development.
Skills & Technologies
Senior
Onsite
About OpenAI, Inc.
OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.
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