Job Overview
Location
European Union
Job Type
Full-time
Category
Marketing
Date Posted
June 13, 2026
Full Job Description
đź“‹ Description
- • Own end-to-end Meta (Facebook & Instagram) paid social advertising strategy, including campaign structure, budget allocation, bidding, audience targeting, optimization, and scaling across the company’s product portfolio.
- • Drive paid social performance against defined KPIs: achieving target blended CPA, maximizing channel-level ROAS, ensuring efficient budget pacing, and increasing creative testing velocity and win rate.
- • Manage daily and weekly optimizations to maintain channel efficiency as spend scales, making data-driven adjustments to campaigns based on real-time performance metrics.
- • Lead the creative engine by partnering with content creators, designers, and video producers to brief, test, and iterate on ad creative; define a repeatable testing roadmap and translate creative learnings into scalable systems.
- • Design and execute disciplined A/B tests across creative assets, audience segments, ad placements, and offers; isolate signal from noise and document winning variations for replication.
- • Build and maintain reporting dashboards to track performance against targets, surface actionable insights to the growth team, and collaborate with data colleagues to ensure accurate attribution and measurement.
- • Expand the paid social channel beyond Meta as the program matures, applying the same target-driven, performance-focused methodology to new platforms such as YouTube, Google Display, or TikTok.
- • Coordinate cross-functionally with the paid search team, external agency partners, and product teams to align messaging, landing pages, and audience strategy across the customer funnel.
- • Operate with full ownership of budget and performance outcomes, making autonomous decisions grounded in data rather than intuition.
- • Maintain a hands-on, execution-focused role — actively managing ad accounts daily, not overseeing others — with direct accountability for channel growth and profitability.
- • Establish a scalable system for creative production and testing, leveraging UGC pipelines or internal creative resources to sustain high-volume, high-impact ad output.
- • Translate complex performance data into clear strategic recommendations, using analytical tools and dashboards to inform budget decisions and channel strategy.
- • Work within a fast-paced, results-oriented environment where performance is measured daily and growth is driven by measurable, accountable outcomes.
- • Adapt quickly to changing platform algorithms, ad formats, and consumer behaviors while maintaining consistent performance against targets.
🎯 Requirements
- • 3+ years managing paid social campaigns with direct ownership of budget and performance, ideally in a D2C, subscription, or app/web product environment.
- • Deep, hands-on expertise in Meta Ads Manager, including campaign structure, Advantage+ / ASC, audience strategy, pixel/Conversions API, and creative-first optimization.
- • Performance-driven mindset with proven ability to make decisions based on CPA and ROAS data, not gut feeling.
- • Strong creative instincts and ability to brief and direct creative teams without being the designer.
- • Analytical fluency with reporting tools, attribution models, and translating performance data into actionable insights.
- • Self-directed and organized, capable of owning a full channel independently with minimal supervision.
🏖️ Benefits
- • Remote Work Environment: Work from anywhere with flexibility to promote work-life balance.
- • Unlimited PTO: Unlimited paid time off to recharge without tracking days.
- • Paid National Holidays: Paid time off for national holidays.
- • Company-provided MacBook: Top-tier Apple MacBook provided to employees who need it.
- • Flexible Independent Contractor Agreement: Access to tax advantages, autonomy, networking opportunities, and freedom to work from anywhere.
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Ruby Labs Ltd.
Ruby Labs Ltd. is a London-based product studio that builds and scales consumer subscription mobile and web applications. The company focuses on health, wellness, and productivity verticals, developing apps such as Hint, Able, and the award-winning fitness platform FitCoach. Using data-driven growth and proprietary technology, Ruby Labs rapidly prototypes, launches, and iterates products to serve millions of global users. The team combines engineering, product design, and performance marketing expertise to create sustainable digital businesses. Founded in 2018, Ruby Labs operates a portfolio of self-funded apps, emphasizing user privacy, scientific validation, and long-term customer value.
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