Social Media Advertising Strategist (Remote US)

Directive Consulting LLC

Job Overview

Location

Remote - United States

Job Type

Full-time

Full Job Description

📋 Description

• As a Social Media Advertising Strategist at Directive Consulting LLC, you will be responsible for overseeing and leading a collection of Social Media accounts, serving as direct support to client contacts, and communicating with vendors or operational partners to ensure alignment on tasks and work quality.
• You will build strategies for clients each quarter, create and maintain budgets for paid media campaigns, and deeply understand client positioning and unique value propositions.
• You will also confirm lead routing is accurate within a CRM, be responsible for personal productivity and utilization, and work directly with an Associate Director to ensure internal and client goals are being achieved.
• You will execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
• You will drive cross-sells, upsells, and referrals via client relationships and professional networks.
• You will analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance.
• You will have the ability to organize, prioritize, and manage multiple projects simultaneously, and be quality-obsessed and have not lost your soul for advertising.
• You will travel to visit clients approximately once per year, per client or as needed.

🎯 Requirements

• 2+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.
• Benefits to Support the Whole Person: Mental, Physical, Time Off, Financial, and Bonus.

Skills & Technologies

Spring

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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