Social Media Advertising Strategist (Remote US)

📋 Description

• • As a Social Media Advertising Strategist at Directive Consulting LLC, you will play a pivotal role in driving client success through innovative paid social campaigns, particularly on LinkedIn, helping mid-market and enterprise B2B clients reach, engage, and convert their target audiences using data-driven strategies.
• • Day to day, you will oversee and lead a portfolio of social media accounts, serve as the primary point of contact for clients, build quarterly strategies, manage paid media budgets, execute and optimize LinkedIn ad campaigns (including ad copywriting, targeting, and TAM development), analyze performance using tools like Google Analytics and Excel, confirm lead routing in CRM systems, and collaborate with vendors and internal teams to ensure alignment and continuous improvement.
• • You will join Abe, a specialized division of Directive Consulting focused exclusively on social media advertising, a fast-growing, future-focused team that values innovation, the best idea winning, and a growth mindset, operating with a Customer Generation methodology that prioritizes SQLs and customers over traditional metrics.
• • In this role, you will deepen your expertise in B2B paid social advertising, master LinkedIn’s evolving ad formats, refine your ability to translate data into compelling narratives, strengthen client relationships that drive renewals and expansion, and grow as a strategic thinker capable of influencing both client outcomes and internal team success.