Social Media Content Manager

📋 Description

• • Manage social media content strategy and planning across multiple client accounts, ensuring alignment with brand messaging and LGBTQ cultural authenticity.
• • Develop and maintain detailed social media calendars for platforms including Instagram, LinkedIn, TikTok, and others, coordinating content schedules with client campaign timelines.
• • Write compelling, platform-specific social media captions and long-form marketing content including website copy, blog articles, and newsletters tailored to LGBTQ audiences.
• • Conceptualize social media campaigns and storytelling angles that drive authentic engagement and reflect cultural nuance within the LGBTQ community.
• • Collaborate with designers and creators to ensure visual and tonal consistency between written content and accompanying graphics or videos.
• • Schedule, publish, and monitor daily social media posts across multiple platforms while maintaining brand voice and campaign objectives.
• • Engage with audience comments and messages to foster community interaction and strengthen brand loyalty within LGBTQ spaces.
• • Track performance metrics for social media posts and campaigns, analyzing engagement trends, reach, and conversion indicators to inform content optimizations.
• • Provide data-driven insights to refine content strategies based on audience behavior, platform algorithms, and campaign outcomes.
• • Ensure all content adheres to culturally sensitive guidelines and avoids harmful stereotypes or misrepresentations of LGBTQ identities.
• • Work within a fast-paced digital marketing agency environment, balancing competing deadlines across multiple client accounts simultaneously.
• • Maintain organizational rigor in documenting content workflows, asset approvals, and campaign performance reports.
• • Support the internal team by contributing creative ideas, feedback, and collaborative problem-solving during content brainstorming sessions.
• • Adapt tone and style to match the unique voice of each client brand while preserving overall consistency with the agency’s mission of authentic storytelling.
• • Proactively identify emerging trends in digital content and social media practices relevant to LGBTQ audiences and recommend updates to content frameworks.
• • Participate in client-facing communications as needed to clarify content direction, deliverables, or performance results.
• • Uphold high standards of accuracy, inclusivity, and cultural respect in all written and visual content produced for LGBTQ-focused campaigns.
• • Stay updated on evolving social media platform features, algorithm changes, and best practices for audience growth and retention.
• • Contribute to the continuous improvement of the agency’s content production processes and templates for efficiency and scalability.
• • Collaborate with account managers and strategists to align social content with broader marketing goals and client KPIs.
• • Demonstrate initiative in proposing new content formats, campaign ideas, or audience engagement tactics that enhance impact and visibility.
• • Ensure timely delivery of all content assets, meeting internal and client deadlines without compromising quality or cultural integrity.