Social & Influencer Marketing Manager

📋 Description

• • As the Social & Influencer Marketing Manager at Oliverseapac, you will be instrumental in shaping and executing innovative social media and influencer marketing strategies for YouTube India's Shorts and Shopping initiatives. This pivotal role involves owning the Go-To-Market strategy, managing influencer campaigns, and ensuring seamless execution across various platforms and partners. You will be at the forefront of leveraging cutting-edge AI technology to enhance creativity, efficiency, and data-driven decision-making, contributing to OLIVER's mission of revolutionizing marketing ecosystems for brands.
• • In this dynamic role, your day-to-day responsibilities will encompass a broad spectrum of strategic and operational tasks. You will be responsible for briefing and collaborating with agency partners to develop and deliver on time for YouTube Shorts. A key part of your role will be developing comprehensive Go-To-Market strategies for social marketing activations, including owned and operated social channels and those of allied partners such as talent, labels, and other collaborators, all aimed at achieving business, marketing, and social goals. You will work closely with external partners to align plans and ensure smooth execution of deliverables. Furthermore, you will play a crucial role in informing internal teams about key social media trends and potential brand crisis situations that could impact the business. You will also be involved in informing and sometimes implementing paid media strategies to drive reach and engagement.
• • A significant focus of your role will be on developing strategies and plans for the recruitment and optimization of influencer campaigns, requiring a deep understanding of the influencer and content creator ecosystem in India. You will need to be comfortable analyzing data and metrics while simultaneously possessing an intuitive understanding of compelling content that resonates with social media audiences. Ensuring that agency execution aligns perfectly with the marketing brief, while strictly adhering to brand and partner guidelines and mandates, will be a critical aspect of your work. Building and maintaining strong working relationships with influencer agencies, talent management agencies, and content creators will be essential for success.
• • Collaboration will be key, as you will work closely with colleagues within YouTube India's marketing and business teams, as well as YouTube's social teams across APAC and India. This collaboration is vital for aligning strategies, sharing insights, and receiving support to effectively deliver social marketing plans. You will need to possess excellent communication and presentation skills to effectively represent the work and insights in forums with key stakeholders. As a great team player, you will contribute to a collaborative and high-performing environment.
• • You will also bring an experimentative and dynamic mindset to the role. This involves analyzing the successes, failures, learnings, and future directions of initiatives and experiments, and socializing these findings with cross-functional teams. Continuous optimization of influencer plans based on feedback, learnings, and results will be a core activity. Your proactiveness and willingness to run robust experiments will be crucial for optimizing influencer marketing plans and informing future marketing strategies. Innovation will be paramount, ensuring that YouTube India's social presence remains at the forefront of topicality within the Indian social media ecosystem.
• • About the team and company: OLIVER, established in 2004, is a global leader in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries. As part of The Brandtech Group, OLIVER is at the cutting edge of AI technology, revolutionizing marketing creation and delivery through AI solutions that enhance efficiency, spark creativity, and drive insightful decision-making. The company fosters a culture that values ambition, imagination, inspiration, continuous learning, results, and inclusivity.
• • In this role, you will have the opportunity to grow your expertise in social media and influencer marketing within a leading global agency. You will gain invaluable experience in developing and executing large-scale campaigns, working with top brands, and navigating the dynamic Indian market. You will also be exposed to and contribute to the integration of AI technologies in marketing, positioning you at the forefront of industry innovation. This role offers a platform to develop strategic thinking, data analysis skills, and leadership capabilities in a fast-paced, results-oriented environment.