Social Media Coordinator

📋 Description

• • The Social Media Coordinator supports the coordination, execution, and evaluation of organic social media strategies for the National University System, playing a key role in building community and student engagement across digital platforms.
• • Day to day, the role involves monitoring and responding to user engagement (comments, messages, reviews), creating and scheduling content (including short-form video), managing SWAG distribution for outreach, tracking KPIs, writing on-brand copy, and collaborating with internal teams on campaigns.
• • The National University System is a mission-driven institution serving over 45,000 students with more than 4,500 faculty and staff, committed to innovative education solutions and a supportive, inclusive work environment that values talent and community.
• • In this role, the person will develop expertise in social media analytics, content optimization, platform-specific best practices, and cross-functional campaign coordination, gaining hands-on experience in higher education marketing and brand management.