Social Media Lead

Hook Music, Inc.

Job Overview

Location

New York City

Job Type

Full-time

Full Job Description

📋 Description

• Develop and own Hook's social content strategy, aligning with the brand and product marketing narratives, and building an editorial calendar around cultural moments, holidays, and key music moments.
• Write sharp, culturally fluent copy across various social media platforms, setting the copy standard for everyone who posts on Hook's behalf.
• Lead influencer and creator strategy, from sourcing and negotiating to briefing and managing creators, plus UGC campaigns and amplification.
• Drive artist and label partnership activations, working with partners across the industry on social collabs and campaign moments.
• Manage external agencies and creative collaborators for content creation and media buying, including briefs, creative review, performance ads on social, and holding partners to a high creative bar.
• Support social influencer campaigns, overseeing community management and social listening, and defining what success looks like through KPIs and reporting.
• Plan and run integrated campaigns around product launches and marketing beats, coordinating in-house and agency workstreams.
• Bring a strong creative eye, art-directing content, giving sharp feedback, and keeping everything unmistakably Hook.

🎯 Requirements

• 3-5 years in social media, with time spent leading strategy AND executing it.
• An exceptional copywriter with a distinctive voice and the range to flex from unhinged TikTok caption to polished partner announcement.
• Deep, lived fluency in music and internet culture.
• Proven experience managing influencer/creator programs and external agencies (content and/or media buying), including budgets and performance social.

🏖️ Benefits

• Opportunity to shape the voice of a brand that lives at the heart of music culture.
• Freedom to grow and build out the social and community team underneath you.
• Path toward Head of Social or broader marketing leadership.

Skills & Technologies

Express

Senior

Onsite

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Hook Music, Inc.

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About Hook Music, Inc.

Hook Music is a technology company that provides AI-powered music creation tools for content creators and businesses. Their platform enables users to generate unique, royalty-free music tailored to specific needs, such as background scores for videos, podcasts, or marketing campaigns. By leveraging advanced artificial intelligence, Hook Music democratizes music production, allowing individuals without musical expertise to create professional-sounding tracks. They operate within the rapidly growing creator economy and digital media industries, offering a subscription-based service that provides access to their extensive music library and customization features. Their focus is on delivering high-quality, adaptable audio solutions efficiently and affordably.

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