Social Media Manager

RightCard Payments Limited

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• Own and manage LemFi’s social media channels including Instagram, TikTok, Facebook, YouTube, and X, with a focus on transforming X into a genuine engagement platform.
• Develop and execute a consistent, video-first content calendar that reflects the real lives, cultural moments, and interests of UK diaspora communities.
• Identify and act swiftly on emerging cultural trends, conversations, and viral moments before they reach mainstream adoption.
• Write sharp, platform-native captions and social copy that resonates authentically with LemFi’s audience across all channels.
• Build and nurture online communities where LemFi’s users feel seen, heard, and connected through meaningful interaction.
• Identify, engage, and manage relationships with creators, influencers, and community partners who authentically speak to UK diaspora audiences.
• Direct and collaborate with videographers, photographers, and external content creators to produce high-quality, culturally relevant visual content.
• Monitor and analyze social media performance metrics to derive actionable insights and continuously refine content strategy.
• Help shape and evolve LemFi’s brand voice and overall social media strategy to align with company mission and audience needs.
• Ensure all content feels authentic and non-promotional, prioritizing storytelling that mirrors real-life experiences of immigrants and diaspora communities.
• Maintain a strong aesthetic sense across all platforms, understanding platform-specific visual norms and audience expectations.
• Proactively identify content opportunities and execute without waiting for direction, demonstrating initiative and cultural intuition.
• Foster genuine relationships with audiences and collaborators, ensuring LemFi’s social presence feels human, not corporate.
• Translate cultural nuances into compelling social content that avoids missteps and builds trust within diverse UK communities.
• Work cross-functionally to ensure social media strategy aligns with broader product, marketing, and customer success goals.
• Stay informed on platform algorithm changes, emerging tools, and evolving creator ecosystems to maintain competitive edge.
• Use data-driven insights to optimize posting schedules, content formats, and engagement tactics for maximum impact.
• Represent LemFi’s values of sharp customer focus, data-led decision-making, ownership, and grit in all social interactions and content decisions.

🎯 Requirements

• 3-5+ years of social media experience, ideally at a brand with a multicultural or diaspora-facing audience.
• Strong content creation skills — especially video — and a portfolio that demonstrates cultural relevance and creative instinct.
• Deep understanding of UK diaspora communities and how they engage with brands on social media.
• Hands-on experience across Instagram, TikTok, Facebook, YouTube, and X.
• Experience managing influencer and content creator relationships.
• Strong written communication and community management skills.
• Comfortable directing shoots and working with external creative talent.

🏖️ Benefits

• Opportunity to work on a mission-driven platform that helps immigrants build financial stability and wealth.
• Collaborative environment with a global team of 400+ spanning 20+ countries.
• Work that directly impacts millions of users by removing financial barriers and predatory fees.
• Culture rooted in ownership, grit, and sharp customer focus.
• Exposure to high-growth fintech ecosystem with $1B+ in monthly transactions.
• Inclusive workplace that values lived experience over perfect resumes.

Skills & Technologies

Android

Onsite

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RightCard Payments Limited

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About RightCard Payments Limited

RightCard Payments Limited operates Lemfi, a digital remittance platform enabling immigrants in the UK, Europe, Canada and the US to send money to Africa, Asia and Latin America quickly and at low cost through mobile apps and local payout networks.

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