Social Media Manager (Hybrid)

📋 Description

• • At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive.
• • We build with empathy, act with urgency, and take big swings that drive real-world impact.
• • Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
• • We’re not just building an app—we’re building unstoppable teams.
• • So what do you say, are you in?
• • Your Impact Starts Here
• • We're seeking a hands-on, creative Social Media Manager to build Homebase's organic social presence from the ground up.
• • You'll own our content calendar, create native content on Instagram and TikTok, manage influencer and customer relationships, and coordinate across teams to keep our social channels moving at pace.
• • This is a builder role — you'll be expanding on our foundations and building the systems to scale.
• • THESE ARE THE KEY WAYS YOU’LL CONTRIBUTE AND CREATE IMPACT IN THIS ROLE:
• • Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself.
• • Content Creation: Develop native content for Instagram and TikTok — from concept through posting.
• • Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase.
• • Community Management: Be the voice of Homebase in the comments.
• • Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals.
• • Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns.
• • The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:
• • Social Media Experience: 3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth.
• • Native Content Creator: Comfortable producing your own Instagram and TikTok content — shooting/designing, editing, and publishing — and staying current on what's performing on each platform.
• • Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery.
• • Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines.
• • Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team.
• • Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact.
• • Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them.
• • Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners.
• • The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other:
• • Be Customer Obsessed – Solve problems with empathy and creativity.
• • Move Fast, Learn Fast – Experiment, take action, and grow every day.
• • Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• • Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• • Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.
• • What We Offer (United States)
• • Ownership & Financial Security: Stock options + 401(k) with 4% match
• • Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• • Flexible Time: Unlimited PTO (salaried) + company holidays
• • AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall.
• • Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• • Protection Plans: Life insurance + short/long-term disability coverage
• • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• • Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• • Our Hybrid Rhythm: We believe collaboration drives impact.
• • What We Offer (Canada)
• • Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• • Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• • Time Flexibility: Flex time off + company holidays + designated focus periods
• • AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall.
• • Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• • Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• • Protection Plans: Life insurance + short/long-term disability coverage
• • Workspace Perks: Meals provided, team offsites, and Customer Days
• • Our Hybrid Rhythm: We believe collaboration drives impact.
• • What to Expect During the Interview Process
• • Meet the Talent Acquisition team, Rachel U.
• • Meet the Hiring Manager, Katie D.
• • Participate in a Case Study & Presentation
• • Meet with Cross-functional Partners, Chy S. & Paxton M.
• • Meet the Head of Growth Marketing, Jenna B.
• • Background Check + Offer Stage
• • Welcome to the team, Homie
• • Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self.
• • Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!
• • Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
• • Hey, We’re Homebase
• • Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses.
• • With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control.
• • Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier.
• • Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.
• • At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.
• • We welcome all candidates and do not discriminate based on any legally protected status.
• • If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.