Social Media Manager - Krak

📋 Description

• • As a Social Media Manager at Krak (a product of Kraken), you will own the strategy and day-to-day execution of the brand’s social presence across X, TikTok, and Instagram, with plans to expand to YouTube and emerging platforms, shaping how a next-generation financial app connects with users through authentic, engaging, and compliant content.
• • You will work closely with the Krak Product Marketing Manager to define and evolve the brand voice, brief and direct on-camera creators, collaborate with design and legal teams, and produce high-frequency, high-impact content — including copywriting, scripting, and campaign ideation — that turns product features like cashback, global transfers, and yield into shareable stories.
• • Krak is rebuilding how people move and use money through a single crypto-powered app for spending, sending, and growing assets, operating as a fully remote, mission-driven company with team members in 70+ countries and a commitment to financial inclusion, security, and crypto education.
• • In this role, you will develop deep expertise in crypto-native marketing, lead social go-to-market for product launches, leverage AI tools for creative efficiency, build community through trends and real-time moments, and use performance data to continuously raise the bar on engagement and brand impact — all while enjoying autonomy and ownership in a fast-moving, innovative environment.