Social Media Specialist - Writing & Video (US)

Mistral AI

Job Overview

Location

New York, NY

Job Type

Full-time

Full Job Description

📋 Description

• As a Social Media Specialist - Writing & Video at Mistral AI, you will play a pivotal role in shaping the public narrative of a leading AI innovator, translating complex technological advancements into engaging, accessible content that drives brand awareness, thought leadership, and business growth across North American markets.
• Your work will directly amplify Mistral AI’s mission to democratize AI by showcasing breakthrough research, product innovations, and real-world use cases through compelling social media storytelling that resonates with technical and non-technical audiences alike.
• Plan, execute, and optimize daily social media content including threads, short-form videos, and platform-specific posts tailored to LinkedIn, Twitter/X, Instagram, and emerging channels, ensuring alignment with brand voice and strategic campaigns.
• Develop and produce vertical-focused content series (e.g., AI for Finance, Education, Citizens) by collaborating with subject matter experts to translate technical insights into accessible narratives that highlight Mistral’s solutions and models.
• Edit and enhance short-form video content using AI-assisted tools, incorporating captions, subtitles, stock b-roll, and dynamic pacing to maximize engagement and shareability across platforms.
• Leverage generative AI tools to ideate, draft, and iterate on copy, scripts, and visual concepts, pushing creative boundaries while maintaining factual accuracy and brand consistency.
• Contribute to the evolution of Mistral AI’s North American social media strategy by identifying trends, testing viral formats, and recommending data-informed optimizations based on performance analytics.
• Proactively engage with customers, AI researchers, influencers, podcasters, and industry thought leaders to co-create authentic content that amplifies reach and strengthens community ties around open-source AI initiatives.
• Monitor, analyze, and report on key performance indicators including engagement rates, follower growth, click-throughs, and lead generation, using insights to refine content strategy and demonstrate ROI.
• Partner closely with Research, Engineering, Product, Marketing, GTM, and HR teams to gather timely information, align messaging, and amplify internal initiatives such as product launches, paper releases, and hiring campaigns.
• Collaborate with the global Communications team to co-develop content frameworks, storytelling approaches, and brand guidelines that ensure consistency across regions while allowing for local relevance.
• Exercise autonomy in experimenting with emerging formats, influencer partnerships, and real-time engagement tactics, balancing creativity with measurable business impact.
• Develop and manage influencer relationships from outreach and briefing to contract negotiation and KPI tracking, ensuring collaborations deliver mutual value and brand alignment.
• Apply a full-funnel mindset by connecting social media metrics to downstream business outcomes such as website traffic, demo requests, and pipeline contribution.
• Continuously upskill in AI literacy to confidently explain complex topics like LLMs, fine-tuning, and open-source model ecosystems in plain language for diverse audiences.

🎯 Requirements

• 3+ years of professional experience in social media and digital content creation, preferably within B2B technology or AI sectors, with a demonstrable track record of driving business impact through content.
• Proven ability to create and edit short-form video content, including filming, captioning, subtitling, and integrating stock footage using tools like Adobe Premiere Pro, Final Cut Pro, or AI-assisted platforms (e.g., Runway, Pika, Sora).
• Strong writing skills across formats (social posts, video scripts, thought leadership pieces) with the ability to adapt tone and complexity for technical and general audiences.
• Hands-on experience using generative AI tools to assist in content ideation, copywriting, video generation, or performance analysis.
• Experience managing influencer relationships, including briefing, contracting, KPI setting, and performance evaluation in professional or campaign contexts.
• Familiarity with social media analytics platforms and the ability to tie engagement metrics to lead generation, pipeline influence, or other business outcomes.
• AI/tech fluency: capacity to understand and simplify complex AI concepts (e.g., LLMs, open-source models, fine-tuning) for non-expert audiences without sacrificing accuracy.

🏖️ Benefits

• Competitive base salary combined with equity participation, offering direct ownership in Mistral AI’s growth and long-term success.
• Comprehensive healthcare coverage including medical, dental, and vision plans for employees and their dependents, with premiums partially or fully subsidized by the company.
• 401(k) retirement plan with a 6% company match, supporting long-term financial wellness and retirement planning.
• Generous paid time off (PTO) of 18 days per year, plus observed holidays, to support rest, recovery, and work-life balance.
• Monthly transportation stipend of $120 for public transit or reimbursement for office parking, reducing commuting costs for hybrid or in-office employees.
• Monthly wellness and lifestyle benefits: $120 for gym or sport-related expenses and $400 for meal allowances, promoting physical health and daily convenience.
• Visa sponsorship available for eligible international candidates, enabling global talent to work legally in the U.S. regardless of current immigration status.
• Access to voluntary BetterUp coaching services, providing professional development, mental well-being support, and career growth resources.

Skills & Technologies

Remote

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Mistral AI

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About Mistral AI

Mistral AI is a Paris-based artificial intelligence company founded in 2023 that develops large language models and generative AI systems. The company creates open-source and commercial models optimized for performance, efficiency, and multilingual capabilities, serving enterprises and developers through APIs and cloud platforms. Its research focuses on advancing frontier AI while emphasizing safety, transparency, and European technological sovereignty.

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