Solution Sales Executive - Data-Driven Marketing

📋 Description

• • As a Solution Sales Executive specializing in Data-Driven Marketing (DDM) at Equifax, you will be instrumental in driving growth and forging strong partnerships within the Mid-Tier Financial Services sector.
• • This pivotal role requires you to act as a trusted advisor and subject matter expert (SME), deeply understanding the intricate needs of our clients and translating them into powerful, customized solutions leveraging Equifax's advanced DDM products and services.
• • You will be at the forefront of identifying complex client business challenges, meticulously analyzing their unique requirements, and architecting bespoke solutions that address their most pressing needs.
• • Your expertise will be crucial in uncovering critical dependencies and potential gaps within client strategies, proactively offering insightful recommendations for resolution, and escalating issues as necessary to ensure client success.
• • A key aspect of your role will involve close collaboration with a diverse range of cross-functional teams, including Enterprise Alliances, Client Success, and other SMEs, to craft compelling value propositions that resonate with client objectives.
• • You will be responsible for creating and delivering impactful customer presentations, effectively articulating complex concepts and transforming them into tangible, viable solutions throughout the entire sales cycle.
• • A significant part of your contribution will be to present and champion the unique use cases where Equifax's Data-Driven Marketing solutions offer unparalleled value and a distinct competitive advantage to clients across their respective markets.
• • You will work in close partnership with other pre-sales and sales resources, ensuring that the right conversations are happening at the opportune moments with prospective and existing customers.
• • Developing sophisticated solution proposals and skillfully driving negotiations for Data-Driven Marketing solutions will be a core responsibility.
• • You will play a vital role in mentoring enterprise sellers, transferring your deep knowledge of DDM solutions to empower them to better identify and qualify new opportunities for Equifax.
• • Demonstrating a profound understanding of competitor landscapes and market dynamics will be essential in driving competitive strategies and maintaining Equifax's market-leading positioning.
• • Conducting thorough discovery meetings to gather detailed business requirements from clients during the sales cycle will be a fundamental part of your process.
• • You will partner effectively with customer success managers, providing both guidance and mentorship to support client expansion and renewal efforts.
• • Leveraging Equifax's differentiated data sets within DDM to architect innovative marketing solutions for both digital and non-digital channels will be a key differentiator you bring to clients.
• • Collaborating with the extended sales team to maintain accurate and up-to-date opportunity tracking within Salesforce is crucial for operational efficiency.
• • Acting as a critical sales team liaison with Equifax Centers of Excellence (COEs) – including Operations, Technology, Pricing, Client Deal Team, Legal/Compliance, Security, and Product Management – ensures all client engagement details are meticulously identified, documented, and accounted for to facilitate seamless execution.
• • Strategizing with the enterprise sales team on client meeting objectives and understanding how these activities align with the overarching sales strategy will be paramount.
• • You will actively participate in DDM strategic initiatives, contributing to the delivery of both near-term and long-term business growth objectives.
• • Supporting the enterprise sales team in areas such as forecasting, providing initiative updates, identifying areas for improvement, and socializing relevant information at the appropriate organizational levels will be expected.
• • This role requires a commitment to travel, averaging 20-30% to engage with clients and support sales activities.
• • Ultimately, you will be a key driver in helping Equifax's clients harness the power of data to achieve their marketing goals and gain a significant competitive edge.