Solutions Product Marketing Manager

📋 Description

• • We're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy.
• • You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them.
• • This is a highly cross-functional, largely greenfield role.
• • You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion.
• • Enterprise Deal Playbook & Buyer Enablement:
• • Build the enterprise deal playbook and full bill of materials (BOM) — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey
• • Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence
• • Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences
• • Vertical GTM & Industry Go-to-Market Kits:
• • Build vertical sales kits and ICP/positioning frameworks for priority industries
• • Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
• • Design and help launch an ABM experiments in partnership with demand gen
• • Industries AE Enablement & Onboarding:
• • Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content
• • Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)
• • Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need
• • QUALIFICATIONS:
• • 6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company
• • Experience building enterprise or vertical go-to-market motions — ICP definition, buyer journey mapping, and full-funnel sales collateral
• • Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement
• • Track record designing and running sales enablement or onboarding programs for technical sellers
• • Strong cross-functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan
• • Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks
• • Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate
• • BONUS:
• • Experience in (or a fast ability to ramp on) financial services, manufacturing/industrial, or health/life sciences
• • Experience running or contributing to a Customer Advisory Board or executive champion program
• • Familiarity with AI/ML infrastructure, inference, or developer tools
• • Experience partnering with technology partners on co-marketing or joint events
• • BENEFITS:
• • Competitive compensation, including meaningful equity
• • 100% coverage of medical, dental, and vision insurance for employee and dependents
• • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• • Paid parental leave
• • Fertility and family-building stipend through Carrot
• • Company-facilitated 401(k)
• • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.