Job Overview
Location
Remote/Homebased
Job Type
Full-time
Category
Marketing
Date Posted
May 10, 2026
Full Job Description
đź“‹ Description
- • The Sr. Audience Activation Specialist will play a pivotal role in driving acquisition marketing efforts by developing and executing complex segmentation strategies, advising on targeting, running counts, and exploring options to maximize spend, personalize content, and increase conversion rates, directly supporting the email acquisition team and optimizing marketing campaigns.
- • Day to day, the person will develop and implement advanced segmentation strategies, advise on targeting strategies, run counts and analyze data to provide insights, explore and test options to maximize marketing spend and improve ROI, drive advanced segmentation to enhance customer engagement and conversion rates, collaborate with the email team to align strategies with overall marketing goals, monitor and analyze campaign performance for continuous improvement, and stay updated with industry trends in email marketing and data analytics.
- • Acxiom LLC is a data-driven marketing and customer intelligence company focused on helping brands understand and engage their audiences through data, analytics, and technology solutions, operating with a commitment to equal opportunity and inclusion.
- • In this role, the person can develop expertise in advanced audience segmentation, data-driven marketing optimization, and email campaign performance analysis, while gaining experience in cross-functional collaboration and strategic decision-making that directly impacts marketing ROI and customer engagement at scale.
🎯 Requirements
- • Bachelor’s degree
- • Minimum of 5 years of relevant experience
- • Proven experience in data analysis and segmentation strategy within an email marketing context
- • Proficiency in data analysis tools and software
- • Strong verbal and written communication skills
- • Ability to work collaboratively in a fast-paced, dynamic environment
🏖️ Benefits
- • Opportunity to work remotely/homebased
- • Role at an equal opportunity employer committed to diversity and inclusion
- • Chance to work on complex segmentation strategies that directly impact marketing spend and conversion rates
- • Exposure to industry trends and best practices in email marketing and data analytics
Skills & Technologies
About Acxiom LLC
Acxiom LLC is a Conway, Arkansas-based data and identity services company that helps brands and their agencies create personalized, data-driven marketing. The firm builds and manages privacy-compliant identity graphs, audience segments, and data products that link offline and online consumer attributes. Its cloud-native platform enables customer recognition, analytics, media planning, and omnichannel activation across programmatic, social, email, and TV environments. Serving financial services, retail, automotive, healthcare, and nonprofit sectors, Acxiom integrates first-party client data with third-party datasets while emphasizing data governance, security, and regulatory compliance. It operates as a subsidiary of the Interpublic Group of Companies.
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