Sr Data Scientist, Growth

📋 Description

• • As a Senior Data Scientist on the Marketing Applied Sciences team at General Motors, you will develop analytics-driven solutions to help GM Marketing Organizations achieve their business goals, with a focus on inferential and prescriptive methods in marketing analytics.
• • Day to day, you will work on a diverse, cross-functional team to implement high-impact, data-driven solutions for vehicle brand marketing teams, partner with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks, apply advanced modeling techniques to preprocess multisource data and present insights via data visualization, and analyze customer journey data across CRM touchpoints to optimize campaign targeting, channel strategy, and customer journey orchestration.
• • You will be part of a multi-disciplinary team within GM’s Marketing organization focused on delivering future-focused, consumer-centric, prescriptive solutions that support GM’s transition to electric vehicles, working closely with stakeholders to ensure objective performance evaluation and optimization of media strategy.
• • In this role, you will deepen your expertise in advanced marketing analytics methodologies such as media mix modeling, multi-touch attribution, causal inference, and customer lifetime value, while strengthening your ability to communicate data-driven insights to stakeholders ranging from analysts to senior executives and drive incremental impact through experimentation and constrained curiosity.