Sr. Digital Product Analyst - Salesforce Admin

📋 Description

• • Partner with Product Managers and Digital Product Analysts to advance Salesforce-based digital products and consumer engagement solutions, ensuring alignment with business objectives and digital vision.
• • Serve as the primary Salesforce Administrator for assigned product lines, managing configuration, enhancements, and maintenance of core functionality within Salesforce platforms.
• • Translate business requirements from cross-functional stakeholders (Consumer Experience, Marketing, IT, Operations) into scalable, technical Salesforce solutions.
• • Analyze customer behavior and product usage data to uncover insights, identify friction points, and drive improvements in conversion, engagement, and overall digital experience.
• • Support end-to-end product development cycles including requirement gathering, system analysis, design, testing, and implementation within a healthcare setting.
• • Manage stakeholder intake requests, prioritize product enhancements, and lead partners through the intake and prioritization process.
• • Map and optimize digital consumer journeys using Salesforce tools, including audience segmentation, campaign automation, and journey orchestration.
• • Collaborate with ISD and external vendors to ensure product roadmaps are accurately prioritized, delivered on time, and aligned with organizational goals.
• • Monitor and resolve product defects in partnership with Product Managers, ensuring timely resolution and minimal disruption to user experience.
• • Stay current with Salesforce platform updates, new features, and industry best practices to recommend and implement improvements.
• • Provide technical product support to internal and external users, including training on newly implemented workflows and features.
• • Participate in after-hours product support on a rotating call schedule to ensure continuous platform availability and responsiveness.
• • Conduct effective product analysis to surface opportunities for consumer and product experience enhancements, leveraging data to build compelling business cases.
• • Understand system impact on end users and contribute to workflow design that improves efficiency and usability across digital platforms.
• • Maintain detailed technical knowledge of assigned applications and products, serving as the subject matter expert for Salesforce configurations and digital product functionality.
• • Demonstrate commitment to Memorial Hermann’s service standards by creating compassionate, personalized, and efficient digital experiences for patients and colleagues.
• • Participate in internal events to ensure products are thoroughly tested, maintained, and supported throughout their lifecycle.
• • Work with cross-functional teams to solve customer problems and improve digital touchpoints across the consumer journey.
• • Document and manage configuration items for designated products to support ongoing enhancements and operational stability.