Sr. Manager, Marketing Strategy (Senior Living Experience)

📋 Description

• • As a Sr. Manager, Marketing Strategy at SmartBug Media, you will be at the forefront of driving client success within the dynamic senior living experience sector. This pivotal role demands a strategic thinker with a passion for translating complex client objectives into actionable, data-driven marketing plans that foster resilient growth across the entire customer lifecycle. You will serve as the primary strategic advisor to our senior living clients, deeply understanding their unique challenges, market positioning, and growth aspirations.
• • Your core responsibility will be to architect comprehensive marketing strategies that align with client goals, encompassing everything from initial lead generation and nurturing to customer retention and advocacy. This involves a holistic view of the customer journey, ensuring seamless integration between marketing, sales, revenue operations, and customer success initiatives. You will leverage your expertise to identify opportunities for optimization and innovation, ensuring our clients remain competitive and achieve measurable business outcomes.
• • You will be the trusted face of SmartBug Media, building and nurturing strong, long-term relationships with senior-level client executives. This requires exceptional communication, active listening, and the ability to instill confidence and trust. Your role is to be a strategic partner, guiding clients through the complexities of digital marketing and demonstrating the tangible value SmartBug Media brings to their organization.
• • A key aspect of this role is translating client needs and business goals into clear, concise, and impactful strategic plans. You will then collaborate closely with our specialized teams of strategists, analysts, and implementers, ensuring they have a clear roadmap to execute the vision. Your oversight will be crucial in monitoring the performance of these strategies, making data-informed adjustments, and ensuring alignment with the overarching client objectives.
• • Success in this position will be measured by your ability to deliver exceptional client satisfaction, evidenced by high retention rates, positive client reviews, awards, and the development of referenceable clients. You will also be accountable for driving customer growth and profitability, ensuring that the strategies you develop translate into tangible business results for our clients.
• • Furthermore, you will play a critical role in managing client profitability through effective billing rates (EBRs) and identifying opportunities for out-of-scope revenue attainment, contributing to both client success and SmartBug Media's growth.
• • You will be responsible for collaboratively setting and achieving SMART (Specific, Measurable, Achievable, Relevant, Time-bound) client goals. This requires a proactive approach to understanding client KPIs and developing strategies that directly address them.
• • Timely delivery of strategic plans and ongoing performance reports is paramount. You will ensure that strategic initiatives are developed and presented within agreed-upon timelines, maintaining momentum and client confidence.
• • Maintaining high individual utilization rates that meet company goals is also a key performance indicator, reflecting your efficiency and dedication to serving our client base.
• • This role is ideal for a seasoned marketing professional who thrives in a client-facing environment, possesses a deep understanding of the senior living industry, and is adept at navigating the HubSpot ecosystem. You will be instrumental in helping SmartBug Media solidify its position as the digital agency of choice for organizations seeking to achieve resilient growth.
• • You will be expected to stay abreast of the latest trends and best practices in digital marketing, particularly within the senior living sector, and translate this knowledge into innovative strategies for your clients.
• • The ability to analyze complex data sets, derive actionable insights, and communicate these effectively to both technical and non-technical audiences is essential.
• • You will champion the SmartBug Media methodology, ensuring clients understand and benefit from our unique approach to integrated marketing and revenue operations.
• • Ultimately, your impact will be measured by the success and growth of our clients, their satisfaction with our services, and your contribution to SmartBug Media's reputation as a leading digital agency.