SR MARKETING STRATEGIST (VM)

Distro, Inc.

Job Overview

Location

Los Angeles, Maine, USA

Job Type

Full-time

Full Job Description

📋 Description

• Join Distro, Inc. as our next Senior B2B Performance Marketing Strategist and play a pivotal role in driving our rapid growth. If you are passionate about the intricacies of performance marketing, excel at generating high-quality B2B leads, and are eager to make a tangible impact on a fast-expanding company, this is the career opportunity you’ve been searching for.
• In this dynamic role, you will be instrumental in designing and executing high-impact B2B performance marketing strategies that align with our ambitious business objectives. Your expertise will be crucial in shaping how we connect with our target audience and generate demand across various digital channels.
• You will take ownership of managing multichannel campaigns, meticulously overseeing our presence on key platforms such as LinkedIn Ads and Google Ads, as well as specialized industry platforms relevant to our market. This involves not just setting up campaigns, but continuously refining them to maximize reach and engagement.
• A core responsibility will be building and optimizing large-scale lead-generation funnels. This requires a deep understanding of the customer journey, from initial awareness to conversion, and the ability to implement strategies that nurture leads effectively through the sales pipeline.
• You will develop and implement sophisticated Account-Based Marketing (ABM) programs specifically tailored for our high-value enterprise accounts. This involves close collaboration with sales teams to identify target accounts, craft personalized messaging, and execute campaigns that resonate with key decision-makers.
• Implementing marketing automation solutions will be essential, particularly for managing long and complex sales cycles. You will leverage marketing automation tools to streamline communication, nurture leads with relevant content, and ensure timely follow-up, thereby improving conversion rates and sales efficiency.
• You will be entrusted with optimizing paid campaigns, managing significant annual budgets exceeding $500,000. This demands a strategic approach to budget allocation, bid management, and performance analysis to ensure maximum return on investment.
• Leading our Search Engine Optimization (SEO) and Local SEO strategies across multiple geographic locations will be a key facet of your role. You will develop and execute comprehensive SEO plans to enhance organic visibility, drive relevant traffic, and improve local search rankings for our various business units.
• Developing and maintaining insightful analytics dashboards and Key Performance Indicators (KPIs) for executive leadership is paramount. You will translate complex data into clear, actionable insights, enabling informed decision-making at the highest levels of the organization.
• Furthermore, you will provide strategic marketing support for Mergers & Acquisitions (M&A) growth initiatives. This includes integrating acquired companies' marketing efforts and identifying opportunities to leverage new market presences for accelerated growth.
• This role offers a unique chance to shape the future of B2B marketing at Distro, Inc., working with a passionate team dedicated to innovation and results. If you are driven by data, thrive in a fast-paced environment, and are ready to contribute to a company that is scaling rapidly, we encourage you to apply and become an integral part of our success story. Your contributions will directly influence our market position and revenue growth, making this a highly rewarding and impactful position.

🎯 Requirements

• Minimum of 5 years of dedicated experience in B2B Performance Marketing, with a strong preference for candidates based in the USA.
• Advanced proficiency in English, both written and verbal, is essential for clear communication and strategy development.
• Proven track record of managing substantial marketing budgets and navigating complex, multi-stage sales cycles.
• Strong, hands-on command of HubSpot is required; prior experience with Marketo or Emfluence is considered a significant advantage.
• Demonstrated expertise in managing and optimizing campaigns across Google Ads and LinkedIn Ads, coupled with advanced knowledge of SEO principles and practices.
• A highly analytical mindset with a proven ability to interpret data, derive actionable insights, and maintain a consistently results-driven approach to marketing efforts.
• Experience working with multi-location businesses and implementing effective Local SEO strategies is a desirable, though not mandatory, qualification.

🏖️ Benefits

• Competitive salary commensurate with experience and expertise.
• Opportunity to directly influence and contribute to the growth of a rapidly expanding company.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO) policy and company holidays.
• Professional development opportunities and budget for continuous learning.
• Remote work flexibility, allowing for a healthy work-life balance.

Skills & Technologies

Senior

Remote

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Distro, Inc.

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About Distro, Inc.

Distro provides an AI‑powered global hiring platform that automates resume vetting, candidate screening and matching, interview scheduling, contractor payments and payroll/EOR services to help companies recruit and onboard talent across 200+ countries.

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