Sr. Media Buyer (US)

Homera Health Inc.

Job Overview

Location

United States (Remote)

Job Type

Full-time

Full Job Description

📋 Description

• Homera Health Inc. is seeking a highly skilled and results-oriented Senior Media Buyer to spearhead paid acquisition efforts across a portfolio of rapidly growing telehealth brands. This pivotal role is instrumental in driving significant customer growth while rigorously adhering to efficiency and profitability targets across diverse products, target audiences, and customer acquisition funnels. You will be at the forefront of scaling our marketing initiatives, directly impacting revenue performance and the overall scalability of our growth engine.
• As a Senior Media Buyer, you will be entrusted with the ownership and meticulous execution of large-scale paid media campaigns, alongside the exploration and integration of additional growth channels. Your primary responsibility will be the strategic allocation and diligent management of substantial advertising budgets, with an unwavering focus on achieving sustainable scaling and maximizing operational efficiency. This involves developing and implementing structured testing roadmaps that encompass creative assets, audience segmentation, offer strategies, and landing page optimization.
• A core aspect of this role involves continuous, data-driven optimization towards key performance indicators such as Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Customer Acquisition Cost (CAC), and overall acquisition efficiency targets. You will be responsible for designing and maintaining sophisticated campaign structures and advanced audience segmentation strategies to ensure precise targeting and maximum impact.
• Rigorous implementation of creative testing frameworks and performance iteration cycles will be essential. You will proactively identify performance bottlenecks across the entire customer acquisition funnel and drive actionable, data-backed optimizations to address them. The effective utilization of third-party tracking systems and robust reporting tools will be paramount in guiding all decision-making processes.
• This role demands cross-channel execution expertise. You will manage and optimize campaigns across a wide array of platforms including Google Ads, TikTok, Pinterest, X (formerly Twitter), Native advertising platforms (such as Taboola and Outbrain), Connected TV (CTV), and Linear Television. A key responsibility will be evaluating new channel expansion opportunities, grounding these decisions in thorough performance data analysis and a clear understanding of scalability potential.
• Collaboration is key. You will partner closely with our talented creative teams, including designers, editors, and copywriters, to brief them on campaign needs and iterate on high-performing creative assets. A strong understanding of ad psychology and effective offer positioning will be crucial in driving conversion improvements. Furthermore, you will contribute significantly to landing page Conversion Rate Optimization (CRO) strategies and the execution of structured A/B testing initiatives to enhance user experience and conversion rates.
• Your analytical prowess will be vital in dissecting performance trends to pinpoint key growth drivers and identify untapped scaling opportunities. You will be adept at translating complex data insights into clear, concise, and actionable optimization plans for stakeholders. Staying ahead of the curve is non-negotiable; you must remain informed about platform updates, algorithm shifts, and the latest evolving best practices in media buying to maintain a competitive edge.
• This position offers a unique opportunity to influence the strategic direction of customer acquisition for innovative telehealth brands. You will work in a dynamic, fast-paced environment where your contributions are directly visible and impactful. The ideal candidate is a proactive, analytical thinker with a proven track record of success in managing and scaling paid media budgets in competitive markets. You should possess a deep understanding of digital marketing principles and a passion for leveraging data to drive exceptional results. Your ability to manage multiple projects simultaneously, prioritize effectively, and thrive in a remote, collaborative setting will be critical to your success in this role.

🎯 Requirements

• 5+ years of proven experience managing large-scale paid media campaigns across multiple platforms.
• Demonstrated success scaling ad accounts to 7- or 8-figure annual spend while maintaining efficient ROAS, MER, and CAC.
• Deep expertise in Meta Ads (Facebook & Instagram) and Google Ads.
• Advanced knowledge of campaign structure, audience segmentation, and creative testing frameworks.
• Strong analytical ability and experience using third-party tracking and reporting tools (e.g., Google Analytics, Adjust, AppsFlyer).
• Proven experience managing and optimizing across a diverse range of channels including TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV.
• Strong understanding of creative strategy, ad psychology, and performance-driven creative iteration.
• Experience optimizing both e-commerce and lead generation funnels.
• Excellent communication and cross-functional collaboration skills.
• Self-starter mindset with a strong bias toward testing, iteration, and continuous improvement.

🏖️ Benefits

• Fully remote work environment, allowing you to work from anywhere in the United States.
• Flexible working hours to accommodate your personal schedule and optimize productivity.
• Unlimited Paid Time Off (PTO) to ensure you have ample time for rest, rejuvenation, and personal pursuits.
• Paid non-working holidays per country of residence, recognizing and respecting diverse cultural observances.
• Fun and casual work environment fostering collaboration and creativity.
• Opportunity to be part of a diverse, global team and contribute to the growth of innovative telehealth brands.

Skills & Technologies

Senior

Remote

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Homera Health Inc.

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About Homera Health Inc.

Homera Health provides in-home primary, urgent, and chronic care for older adults with complex conditions. Using mobile physicians, nurse practitioners, and care coordinators, the company delivers coordinated, value-based care that reduces hospitalizations and supports aging in place. Services include house calls, remote monitoring, medication management, and 24/7 telehealth, integrated with health plans and health systems to improve outcomes and lower total cost of care.

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