Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 22, 2026
Full Job Description
đź“‹ Description
- • The Senior Media Manager at Driven Brands Holdings Inc. plays a critical role in executing and optimizing paid media campaigns that directly support customer acquisition and brand visibility for iconic automotive service brands like Take 5 Oil Change, Meineke, Maaco, and CARSTAR. This position ensures media investments are deployed efficiently and effectively to drive measurable business outcomes, including increased cars per day at franchise locations.
- • Day-to-day responsibilities include overseeing campaign launch and trafficking with media agencies, conducting quality assurance on targeting, tagging, and creative execution, monitoring budget pacing to maintain spend within ±5% thresholds, and implementing in-flight optimizations under established guidelines. The role also involves maintaining detailed documentation of media plans, timelines, and campaign specs to ensure operational consistency and audit readiness.
- • The Senior Media Manager partners closely with internal analytics, CRM, website, and SEO teams to ensure audience segmentation, suppression strategies, landing page performance, and tracking integrity are aligned across channels. This cross-functional collaboration ensures media efforts are technically sound and strategically coordinated with broader marketing and customer experience initiatives.
- • Performance monitoring is a core function, requiring the individual to track campaign KPIs, flag trends and risks, and escalate optimization opportunities or operational concerns to the Director of Media. The role emphasizes data-driven decision-making, translating performance insights into actionable recommendations that improve ROI and campaign effectiveness.
- • In reporting and insights, the Senior Media Manager develops weekly and monthly performance reports, works with analytics teams to validate data quality and dashboard accuracy, and supports test design analysis to inform future media strategies. This contributes to a culture of continuous improvement and accountability in media operations.
- • The role offers significant opportunity to deepen expertise in paid media operations, campaign management, and cross-functional leadership within a high-growth, franchised business model. Success in this position can lead to greater strategic influence in media planning and contribute directly to Driven Brands’ mission of delivering the simplest, most convenient, and most reliable car care experience across North America.
🎯 Requirements
- • 4–6+ years of experience in paid media, digital marketing, or media operations
- • Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
- • Strong understanding of campaign trafficking, tagging, tracking, and performance measurement
- • Ability to manage multiple campaigns, timelines, and operational details simultaneously
- • Strong analytical mindset with the ability to translate data into actionable optimizations
- • Excellent cross-functional collaboration and communication skills
🏖️ Benefits
- • Competitive annual compensation range of $76,700.00 - $136,900.00
- • Access to Driven Brands’ comprehensive health and wellness benefits, including paid time off and holiday pay
- • Participation in the myFlexPay program, allowing early access to 50% of earned wages
- • Remote work flexibility within the United States
- • Opportunity to work with a portfolio of nationally recognized automotive service brands
- • Professional growth within a purpose-driven organization focused on building futures and unlocking potential
Skills & Technologies
About Driven Brands Holdings Inc.
Driven Brands Holdings Inc. is a Charlotte-based holding company operating a portfolio of automotive aftermarket service franchises and company-owned locations across North America, Europe, and Australia. Its brands include Maaco, Meineke, Take 5 Oil Change, CARSTAR, 1-800-Radiator & A/C, and others, covering collision repair, paint services, oil changes, maintenance, and parts distribution. The company provides centralized support, marketing, supply chain, and technology platforms to its franchisees and corporate stores. Driven Brands serves retail customers, commercial fleets, and insurance partners through a network exceeding 4,500 locations and generates revenue through royalties, franchise fees, and direct service sales.
Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.
Newsletter
Weekly remote jobs and featured talent.
No spam. Only curated remote roles and product updates. You can unsubscribe anytime.
Similar Opportunities
Air Apps, Inc.
17 days ago