Job Overview
Location
Remote
Job Type
Full-time
Category
Product Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • Join Kraken, a mission-focused company at the forefront of accelerating global crypto adoption and empowering individuals with financial freedom and inclusion. As a Sr. Product Manager for Engagement, you will be instrumental in shaping the future of crypto products by driving user growth, loyalty, and long-term value across our flagship Kraken and Kraken Pro platforms.
- • This role is a pivotal part of the Growth team, a dynamic, cross-functional unit comprising Marketing, Product, Engineering, Design, and Analytics professionals. You will specifically contribute to the 'Engage' group, focusing on enhancing user experience and fostering deep, lasting relationships with our user base on both mobile and web applications.
- • Your primary responsibility will be to define and execute the product strategy and roadmap for engagement and loyalty initiatives. This involves a deep understanding of our growth objectives and aligning product development with overarching business unit goals. You will be the champion for key product metrics such as retention rate, session frequency, and Lifetime Value (LTV), constantly seeking opportunities to improve these critical indicators of user satisfaction and platform success.
- • You will own the end-to-end product development lifecycle, from initial discovery and validation of user needs and market opportunities, through to the successful launch of new features and continuous iteration based on performance data. The focus will be on delivering tangible utility, encouraging repeat usage, and implementing behavioral reinforcement mechanisms that make Kraken an indispensable part of our users' financial lives.
- • A significant aspect of this role involves developing and implementing innovative growth loops and in-product mechanics. This includes exploring and leveraging strategies like gamification, reward systems, social features, and habit-forming design principles to increase user engagement depth and frequency.
- • Collaboration is key. You will work closely with Engineering, Design, and Analytics teams to conduct rigorous A/B and multivariate testing at scale. Your ability to interpret test results and make fast, data-informed decisions will be crucial for optimizing user journeys and product performance.
- • You will partner strategically with Marketing and Lifecycle teams to craft and deploy targeted engagement campaigns and personalized messaging strategies. This includes leveraging various channels such as push notifications, in-app messages, and email, all informed by deep behavioral insights derived from user data.
- • Designing and refining client segmentation frameworks will be essential for personalizing the user experience and optimizing user journeys across different user groups. Understanding the diverse needs of our user base, from experienced traders to newcomers, will allow you to tailor product offerings and communication effectively.
- • Close collaboration with Business Leads for both Consumer and Pro segments is vital. You will ensure that product goals are tightly aligned with specific user personas, evolving market demands, and strategic business objectives, creating a cohesive and impactful product offering.
- • This role demands a proactive approach to identifying new opportunities for engagement and retention, staying ahead of industry trends, and continuously innovating to maintain Kraken's position as a leader in the crypto space.
- • You will be responsible for translating complex user needs and business requirements into clear, actionable product specifications and user stories, ensuring that the development team has a precise understanding of the desired outcomes.
- • Championing the user experience will be paramount, ensuring that all engagement features are intuitive, valuable, and contribute positively to the overall client journey.
- • You will contribute to fostering a culture of experimentation and continuous learning within the product team, encouraging the exploration of new ideas and the adoption of best practices in product management and growth.
- • Ultimately, your work will directly impact the growth and success of Kraken, contributing to our mission of making crypto accessible and beneficial for everyone worldwide. You will be a key driver in building a loyal and engaged user base that sees Kraken as their trusted partner in their crypto journey.
🎯 Requirements
- • 5+ years of product management experience, with at least 2 years specifically focused on engagement, retention, or lifecycle growth, preferably within the crypto or fintech industries.
- • Strong analytical skills with a proven ability to leverage data to drive product decisions and strategy, including experience with experimentation and funnel optimization.
- • Demonstrated experience in growth product management, with a solid understanding of behavioral psychology and its application in product design.
- • A track record of successfully launching and iterating on engagement-driving features such as notification systems, loyalty programs, or community-focused functionalities.
- • Experience working with both mobile and web applications, coupled with the ability to engage in technical discussions with engineering teams.
- • Deep user empathy combined with a strong business acumen and strategic thinking capabilities.
- • Excellent communication, presentation, and stakeholder management skills, with the ability to influence effectively across various levels of the organization.
- • A genuine enthusiasm for Bitcoin and the cryptocurrency ecosystem, coupled with a strong belief in Kraken's mission to accelerate crypto adoption.
🏖️ Benefits
- • Competitive salary and performance-based bonuses.
- • Comprehensive health, dental, and vision insurance plans.
- • Generous paid time off and holidays.
- • Opportunities for professional development and continuous learning.
- • Fully remote work environment with flexibility.
- • Access to cutting-edge technology and a dynamic industry.
- • Employee stock options or equity grants.
- • Company-provided equipment and home office stipend.
- • Vibrant company culture with a focus on collaboration and innovation.
- • Opportunities to attend industry conferences and events.
Skills & Technologies
Product Management
Senior
Remote
About Kraken
Kraken is a global cryptocurrency exchange established in 2011, offering spot and futures trading for Bitcoin, Ethereum and 200+ digital assets. Headquartered in San Francisco with entities worldwide, it serves retail and institutional clients, providing custody, staking, an NFT marketplace and OTC desk. The platform emphasizes security, regulatory compliance and educational resources.
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