Job Overview
Location
San Francisco, CA, USA
Job Type
Full-time
Category
Marketing
Date Posted
April 21, 2026
Full Job Description
đź“‹ Description
- • Lead go-to-market strategy for Chime’s Lending product ecosystem, including MyPay, SpotMe, and other lending and credit offerings, translating complex financial capabilities into clear, compelling value for members.
- • Own and execute go-to-market strategy from launch through iteration and scale, develop differentiated positioning and messaging, and drive cross-functional alignment across Product, Growth, Brand, and Analytics.
- • Partner with Product, Risk, Legal, and Growth teams to shape product narratives, influence roadmap decisions, and drive responsible adoption at the intersection of growth and financial responsibility.
- • Learn to balance business impact with member trust and regulatory considerations while improving product adoption, engagement, and retention through data-informed marketing strategies.
🎯 Requirements
- • 6–10+ years of experience in product marketing
- • 2+ years of consumer lending experience
- • Proven track record of owning end-to-end go-to-market strategy for products or features
- • Strong expertise in positioning, messaging, and value proposition development
- • Experience partnering closely with Product, Growth, Brand, and Analytics
- • Strong analytical mindset with experience using data to inform strategy and measure impact
🏖️ Benefits
- • Competitive salary based on experience
- • 401k match plus great medical, dental, vision, life, and disability benefits
- • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
- • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents
- • Annual wellness stipend for eligible wellness-related expenses
- • Access to Maven family planning tool with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more
Skills & Technologies
About The Bancorp Bank, N.A.
Chime is a financial technology company that partners with The Bancorp Bank, N.A. to provide mobile-first banking services including fee-free checking and savings accounts, early direct deposit, and automatic savings tools. It operates without physical branches, offering debit cards, peer-to-peer payments, and credit-building products through a mobile app. Revenue is generated primarily through interchange fees and optional paid services.
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