Job Overview
Location
Lithia Motors Home Office, Medford, OR 97501
Job Type
Full-time
Category
Marketing
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Develop and execute innovative social media strategies aligned with each enterprise brand’s voice, goals, and target audience to drive engagement and brand loyalty.
- • Build and maintain strategic content calendars that align with marketing campaigns, seasonal opportunities, and emerging social media trends across platforms.
- • Create platform-specific engaging content including graphics, videos, infographics, and written copy that adheres to brand standards and messaging guidelines.
- • Manage and actively engage with online communities across social media and review platforms, responding thoughtfully and professionally to customer feedback, comments, and reviews.
- • Maintain a 100% response rate across all major review sites to protect and strengthen enterprise brand reputation.
- • Monitor brand sentiment in real time and proactively identify emerging opportunities or reputational risks through continuous monitoring of online conversations.
- • Build and optimize social listening queries to extract actionable brand and competitive insights from customer conversations and industry trends.
- • Analyze performance metrics from social campaigns and reputation efforts, preparing detailed reports and providing data-driven recommendations to leadership.
- • Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent brand messaging across all digital and offline channels.
- • Partner with influencers and industry partners to expand brand reach and amplify key messages when strategically applicable.
- • Support on-site dealership and corporate events through content capture, live social coverage, and real-time digital storytelling before, during, and after events.
- • Participate in event planning sessions to identify and maximize audience engagement opportunities through social media integration.
- • Ensure all social media output reflects the company’s core values of transparency, convenience, and customer-centricity under the Auto Done Easy and Growth Powered by People initiatives.
🎯 Requirements
- • 3+ years of professional social media experience
- • Strong understanding of social media strategy, platform trends, and reputation management
- • Exceptional written communication and creative storytelling skills
- • Experience creating engaging digital content across multiple social platforms
- • Ability to align social media strategies with broader business goals
- • Comfortable collaborating cross-functionally with internal teams and external partners
🏖️ Benefits
- • Competitive pay ranging from $50,000–$75,000 with a typical starting salary of $60,000
- • Medical, Dental, and Vision Plans
- • Paid Holidays & PTO
- • 401(k) Retirement Plan with Employee Stock Purchase Plan
- • Vehicle Purchase Discounts
- • Lithia Learning Center access for professional development
Skills & Technologies
See exactly how your profile matches this role — strengths, skill gaps, and what to do about them.
About Lithia & Driveway
Lithia & Driveway is one of the largest automotive retailers in the United States. The company operates a nationwide network of new- and used-vehicle dealerships and service centers under brands such as Lithia Motors, Driveway, and DCH Auto Group. It sells domestic, imported, and luxury vehicles through physical showrooms and an integrated e-commerce platform while offering financing, insurance, and aftermarket services. Founded in 1946 and headquartered in Medford, Oregon, Lithia completes acquisitions and digital initiatives to expand its omnichannel retail footprint across North America.
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