Staff Integrated Campaigns Manager

📋 Description

• • Own the full lifecycle of high-impact, global integrated demand generation campaigns end to end, aligned with Docker’s monthly product launch cadence and growth objectives, without hand-holding.
• • Lead webinar programs from concept through post-event nurture and ROI reporting, including platform setup (Zoom, ON24, or equivalent), audience targeting, content coordination, promotion, execution, and performance analysis.
• • Architect, refine, and troubleshoot lead scoring models in Marketo to ensure alignment with true buying signals, improve sales handoff quality, and feed a clean, qualified pipeline into Salesforce.
• • Build and manage multi-touch campaign programs across email, digital advertising, in-product messaging, web, and virtual events, with built-in attribution and optimization loops tied to pipeline and revenue outcomes.
• • Serve as the senior representative for Integrated Campaigns in high-stakes cross-functional planning, communicating performance, trade-offs, and recommendations to VP and C-level stakeholders with clarity and credibility.
• • Partner closely with Product Marketing to translate complex technical product narratives into compelling campaign messaging that resonates with developer, DevOps, and enterprise buyer personas.
• • Develop and enforce scalable, repeatable campaign frameworks that maintain quality and speed despite Docker’s rapid monthly product release cycle and shifting priorities.
• • Monitor and analyze campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce, surfacing actionable insights quickly and acting on them with urgency.
• • Manage external agency relationships and vendor deliverables, ensuring accountability on timelines, quality, and budget adherence.
• • Mentor and support junior campaign team members, modeling the standard for excellence in campaign execution, strategy, and cross-functional collaboration.
• • Represent the Integrated Campaigns function in executive briefings, defending pipeline quality over vanity metrics and aligning campaign outcomes with business revenue goals.
• • Audit and optimize campaign-to-Salesforce attribution models to ensure accurate measurement of sourced and influenced pipeline, with clear ownership of outcomes—not just activity.
• • Adapt campaign strategies in real time as product launches shift, messaging pivots, and priorities realign, thriving in a high-velocity environment where predictability is rare.
• • Ensure all campaign content and targeting reflect Docker’s current product positioning and buyer journey, avoiding outdated or misaligned messaging.
• • Deliver against quarterly and annual pipeline and revenue targets tied directly to campaign performance, with attribution that can be defended across the entire sales funnel.
• • Maintain deep fluency in funnel metrics: Leads, MQLs, SQLs, PQLs, and Opportunities, understanding their interdependencies beyond standard definitions to drive pipeline quality.
• • Operate as the trusted right hand to the Head of Integrated Marketing Campaigns, stepping in to lead the function in their absence with full strategic and operational authority.
• • Contribute to and evolve the campaign playbook, ensuring best practices are documented, adopted, and scaled across the team.
• • Engage with Docker’s product roadmap and technical ecosystem to authentically market to engineers, DevOps practitioners, and technical decision-makers.
• • Maintain expertise in Docker’s martech stack, including Marketo, Salesforce, Google Analytics, and related tools, ensuring seamless data flow from campaign touchpoint to closed-won deal.