Staff Product Manager, Paid User Acquisition

📋 Description

• • As a Staff Product Manager for Paid User Acquisition at Reddit, you will play a pivotal role in scaling Reddit’s global growth by architecting and optimizing performance marketing strategies that drive high-quality user acquisition across digital advertising channels. This role is critical to Reddit’s expansion into new markets, where paid user acquisition complements organic growth to sustain and accelerate the platform’s reach and engagement.
• • You will own the end-to-end product lifecycle for UA-focused tools and systems, collaborating closely with Marketing, Data Science, Engineering, and Design teams to build scalable solutions that improve attribution, incrementality measurement, and campaign efficiency, ensuring that every dollar spent on paid media delivers measurable, incremental value.
• • Day to day, you will define and prioritize the UA product roadmap, balancing strategic long-term investments with short-term optimization needs, translating business goals into actionable product requirements and success metrics.
• • You will architect and develop a state-of-the-art acquisition technology stack, including dashboards, attribution models, and funnel analytics, to provide real-time visibility into campaign performance and enable data-driven decision-making across the marketing organization.
• • You will design and refine user acquisition funnels and post-install user flows to improve retention and clearly communicate Reddit’s unique value proposition, ensuring acquired users are not only acquired but activated and retained.
• • You will partner with Data Science and Engineering to validate and improve attribution models, incrementality testing, and paid user funnel metrics, ensuring data integrity and reliability in performance reporting and optimization.
• • You will collaborate with cross-functional teams to build automated solutions that scale the marketing team’s capacity to execute, monitor, and optimize UA campaigns across platforms such as Meta, Google, TikTok, and emerging ad networks.
• • You will lead product discovery and execution without direct authority, influencing stakeholders through data, storytelling, and clear product vision to align engineering, design, and marketing efforts toward shared growth objectives.
• • You will mentor junior product managers and contribute to a culture of experimentation, rigor, and customer-centricity, helping elevate Reddit’s product maturity in the performance marketing domain.
• • You will stay ahead of industry trends in mobile measurement, privacy-safe attribution (e.g., SKAdNetwork, Privacy Sandbox), and AI-driven campaign optimization, ensuring Reddit’s UA stack remains competitive and compliant.
• • About the team and company: Reddit is one of the internet’s largest platforms for authentic conversation, with over 100,000 active communities and 121 million daily active unique visitors. The Consumer Marketing team is at the forefront of scaling Reddit’s global presence, and this role sits at the intersection of product, marketing, and data to unlock scalable, efficient growth.
• • Reddit offers a fully remote-friendly work environment within North America, with optional access to offices in San Francisco, Los Angeles, New York City, and Chicago, enabling flexibility while maintaining strong collaboration and connection.
• • In this role, you will develop deep expertise in performance marketing technology, attribution modeling, and growth product strategy—skills that are highly transferable and in high demand across tech and consumer internet companies.
• • You will have the opportunity to shape Reddit’s growth infrastructure at scale, leaving a lasting impact on how the platform acquires, activates, and retains users worldwide, while working alongside world-class teams in marketing, data science, and engineering.