Staff Product Manager - User Activation

ShiftKey, Inc.

Job Overview

Location

TX-Remote

Job Type

Full-time

Full Job Description

📋 Description

• Lead the end-to-end redesign of the professional onboarding journey, from registration and identity verification to credential collection and first-shift readiness, ensuring a seamless experience for healthcare professionals across all roles (CNAs, RNs, surgical techs).
• Drive measurable improvements in onboarding conversion rates by eliminating manual, high-friction steps and replacing them with AI-native workflows and agentic solutions that automate credential validation and compliance checks.
• Act as the primary consumer and architect of the internal credentialing rules engine, translating complex regulatory and facility-specific requirements into scalable, modular onboarding pathways that adapt to varying levels of credential complexity without bespoke builds.
• Collaborate with engineering, compliance, and credentialing teams to align product roadmaps with operational realities, ensuring onboarding systems meet legal, safety, and platform integrity standards without duplicating domain expertise.
• Focus relentlessly on reducing time-to-first-shift by optimizing each stage of the funnel, using data to identify bottlenecks and correlate onboarding throughput with key business outcomes like supply liquidity and facility fill rates.
• Define success metrics tied to user activation, compliance adherence, and platform trust, and use quantitative analysis to prioritize initiatives that deliver the highest impact on professional retention and platform growth.
• Partner with cross-functional teams across multiple time zones in an asynchronous work environment, ensuring clear documentation, consistent communication, and alignment on product non-negotiables while empowering delivery partners to own execution.
• Champion a user-centered approach that balances regulatory rigor with simplicity, creating a confidence-building experience for professionals with diverse backgrounds, tech literacy levels, and scheduling needs.
• Translate business goals into product requirements that enable scalable growth across diverse care settings, ensuring the onboarding system can support both high-volume entry-level roles and specialized, credential-intensive positions.
• Maintain deep awareness of healthcare staffing regulations and compliance frameworks, leveraging this knowledge to anticipate risks and design proactive, audit-ready onboarding flows that reduce liability and improve trust.
• Serve as the product voice for supply-side users, advocating for their needs in cross-departmental discussions and ensuring the platform’s design reflects the realities of frontline healthcare workers.
• Continuously iterate on the onboarding experience using A/B testing, user feedback, and behavioral analytics to refine workflows, reduce drop-offs, and increase completion rates.
• Build and maintain a product roadmap that balances short-term conversion gains with long-term platform scalability, ensuring the onboarding system evolves with regulatory changes and market demand.

🎯 Requirements

• 7-9 years in product management, with at least 3 years on marketplace or platform products with supply-side onboarding complexity.
• Demonstrated success improving funnel conversion in credentialing-heavy, regulated, or compliance-driven environments.
• Real-world experience designing and deploying AI agents or automated intelligence within production workflows.
• Strong data instincts and the ability to connect onboarding throughput directly to business outcomes like supply liquidity and fill rate.
• Proven ability to lead and deliver across ownership boundaries, working seamlessly with engineering, compliance, and peer product teams.

🏖️ Benefits

• Inclusive and collaborative work environment where all voices are valued.
• Comprehensive health, vision, and dental coverage.
• Benefits begin on your first day.
• Generous PTO and company-paid holidays, including flexible floating holidays.
• 100% 401(k) employer match up to 6%.
• Paid parental leave.
• Wellness support, including access to mental health resources.

Skills & Technologies

Product Management

Senior

Remote

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ShiftKey, Inc.

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About ShiftKey, Inc.

ShiftKey operates a healthcare workforce marketplace that connects licensed nurses, CNAs and other clinicians with open shifts at healthcare facilities via an app-based platform. Facilities post per-diem shifts with rates and requirements; clinicians claim them, work, and submit verified time sheets for rapid payment. The platform handles credential verification, compliance tracking, ratings and payments, giving facilities on-demand staffing flexibility while letting clinicians set their own schedules. Founded in 2016 and headquartered in Dallas, Texas, ShiftKey now serves thousands of post-acute and hospital partners across the United States.

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