STAGE - Paid Media

📋 Description

• • Support the creation and implementation of media strategies and plans in collaboration with the marketing team.
• • Contribute to the review and organization of multi-channel media plans for product launches and commercial campaigns.
• • Participate in tracking campaign scheduling calendars to ensure all deliverables remain aligned with planned deadlines.
• • Serve as the primary point of contact for the daily management and coordination of campaigns with the media agency.
• • Assist in identifying trends, test opportunities, and work with marketing teams to derive insights from campaign performance.
• • Monitor industry trends, emerging platforms, and innovative marketing ideas, and share findings with the team.
• • Collaborate with marketing, commercial, and analytics teams to identify growth opportunities.
• • Work within Dyson’s premium brand framework to ensure media activities reflect the company’s global standards for technology and design.
• • Engage in cross-functional coordination to align media execution with broader marketing objectives and product timelines.
• • Maintain accurate documentation of campaign performance, media spend, and channel effectiveness for internal reporting.
• • Support the adaptation of media plans based on real-time performance data and market feedback.
• • Contribute to the preparation of media briefs, campaign summaries, and post-campaign analyses.
• • Ensure compliance with internal processes and agency agreements throughout campaign lifecycle.
• • Actively participate in team meetings, planning sessions, and performance reviews to provide updates and recommendations.
• • Maintain awareness of regulatory and ethical standards in media advertising within the French market and Dyson’s global guidelines.
• • Assist in budget tracking and forecasting for paid media activities across digital and offline channels.
• • Translate marketing objectives into actionable media tactics across platforms including TV, radio, print, digital display, and social media.