Stage - social media manager

📋 Description

• • Join Sweetch, a pioneering company revolutionizing urban mobility, as our next Social Media Manager Intern in Paris. Sweetch is at the forefront of the electric scooter market, offering a unique solution with swappable batteries and a network of rapid exchange stations across the Paris region. We provide customers with the choice of new or refurbished electric scooters, coupled with incredibly flexible subscription plans. Say goodbye to charging hassles; simply swap your battery in under a minute at one of our nearly 100 partner locations. Our mission is to deliver a seamless customer experience, eliminate range anxiety, and offer comprehensive support, including insurance, maintenance, and expert advice.
• • Sweetch was born from the acquisition of ZeWay's assets, a company with over five years of experience in the mobility sector in France. This solid foundation and extensive two-wheeler expertise position us for significant growth. To accelerate our sales and expand our reach, we are seeking a dynamic and creative individual to elevate our brand visibility, significantly boost scooter sales, and establish Sweetch as a dominant force in the electric scooter market in Paris.
• • As a Social Media Manager Intern, you will be an integral part of the Sweetch Marketing team, reporting directly to the Head of Marketing and Sales. You will collaborate closely with the broader Heetch marketing team, a group of approximately ten dedicated professionals responsible for brand management, advertising campaigns, social media strategy, influencer collaborations, art direction, event activations, and strategic partnerships. This is a unique opportunity to immerse yourself in a fast-paced, innovative environment and make a tangible impact on a growing brand.
• • Your primary mission will be to significantly enhance Sweetch's brand awareness across all relevant social media platforms and solidify our position as a leading reference in the electric scooter universe. This involves a multifaceted approach to content creation, community engagement, and strategic planning.
• • You will actively contribute to the development and refinement of Sweetch's social media strategy, ensuring it aligns perfectly with our brand identity, voice, and overarching business objectives. This includes identifying key target audiences, understanding platform-specific nuances, and proposing innovative approaches to reach and engage them.
• • A core responsibility will be to construct and meticulously manage the editorial calendar. This involves planning content in advance, coordinating with various stakeholders, and ensuring our social media presence is synchronized with brand milestones, product launches, seasonal events, and relevant industry news.
• • You will be instrumental in producing and coordinating the creation of compelling content. This may involve working with internal teams, collaborating with external partners, or even capturing authentic content directly from the field to showcase the Sweetch experience.
• • Daily engagement with our online community is crucial. You will be responsible for moderating comments, responding to inquiries, fostering positive interactions, and building a loyal and engaged following. This requires a proactive and empathetic approach to community management.
• • A key aspect of the role involves tracking and analyzing social media Key Performance Indicators (KPIs). You will use data-driven insights to measure the effectiveness of our campaigns, identify areas for improvement, and implement continuous optimization strategies to enhance our social media performance.
• • Staying ahead of the curve is essential. You will conduct daily monitoring of social media trends, cultural shifts, and competitor activities to ensure Sweetch remains innovative, relevant, and competitive in the ever-evolving digital landscape.
• • This internship is ideal for a motivated student pursuing a degree in Communication or Marketing, eager to gain hands-on experience in social media management. If you are passionate about electric mobility, possess a creative flair, and thrive in a dynamic startup environment, we encourage you to apply. Your contributions will directly shape our brand's digital narrative and growth trajectory.