Functional Software, Inc. logo

Startups Marketing Lead

Job Overview

Location

San Francisco, California

Job Type

Full-time

Category

Marketing

Date Posted

May 28, 2026

Full Job Description

đź“‹ Description

  • • As the Startups Marketing Lead at Functional Software, Inc. (Sentry), you will own and scale the startup marketing program from the ground up, turning existing initiatives into a growth engine that positions Sentry as the default monitoring choice for new companies shipping code.
  • • Day to day, you will build and scale startup partnerships with accelerators, incubators, and VC platforms; own the startup acquisition funnel from free plan to paid expansion; represent Sentry at founder events and demo days; create founder-focused content and campaigns; evolve the startup credits and onboarding experience; and measure program impact using revenue-connected KPIs.
  • • You will join a team at Sentry, a trusted application monitoring platform used by 100,000+ organizations, working across Growth, Product Marketing, and DevEx with real autonomy to shape strategy and execute quickly in a mission-driven, developer-first culture.
  • • In this role, you will learn how to build and scale developer-focused growth programs from zero, deepen your expertise in startup ecosystems and partnerships, and achieve measurable impact by connecting marketing activity to revenue outcomes in a high-impact, fast-moving environment.

🎯 Requirements

  • • 4–7 years in marketing, growth, or partnerships with significant experience working with or inside early-stage startups
  • • Experience building programs from scratch, not just inheriting and optimizing existing ones
  • • Track record of working across growth, brand, community, and partnerships (not limited to one lane)
  • • Familiarity with the developer tools or B2B SaaS ecosystem
  • • Experience managing partner relationships with accelerators, VCs, or deal platforms and delivering real results

🏖️ Benefits

  • • Real autonomy to shape strategy and build programs from scratch
  • • Opportunity to work across Growth, Product Marketing, and DevEx teams
  • • Chance to be Sentry’s face in the startup ecosystem at events like demo days and SF Tech Week
  • • Ability to launch scrappy, fast-moving initiatives and measure what works
  • • Inclusive, mission-driven culture at an open-source company committed to accessibility and diversity

Skills & Technologies

Senior
Onsite

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About Functional Software, Inc.

Functional Software, Inc. operates the Sentry platform, providing real-time application performance and error monitoring for developers. It tracks crashes, performance bottlenecks, and releases across web, mobile, and server applications, offering stack traces, release health, and alerting to speed debugging. Supporting languages like JavaScript, Python, and Go, it integrates with GitHub, Slack, and major DevOps tools. The company distributes its service as both SaaS and self-hosted open-source software, helping engineering teams improve code quality and user experience.

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