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Strategic Partner Development

Snappy Kraken, LLC

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end strategy for Snappy’s channel revenue engine, translating our ambitious growth goals into a concrete, data-backed roadmap that scales from today’s partnerships to a seven-figure annual recurring revenue stream.
• Hunt, qualify, and close new strategic partners across HR consulting firms, corporate concierge services, loyalty & rewards platforms, event-planning agencies, office-procurement vendors, and adjacent B2B ecosystems—turning warm intros and cold outreach into signed, high-impact agreements.
• Act as the primary relationship owner for a portfolio of existing channel partners; schedule quarterly business reviews, deliver tailored enablement sessions, and co-create joint go-to-market plans that keep partners engaged, loyal, and growing 30%+ year over year.
• Build a repeatable partner enablement machine: design certification curricula, battle cards, demo scripts, co-branded collateral, and incentive structures that make it effortless for external sellers to pitch Snappy and close deals faster.
• Collaborate daily with Sales, Marketing, and Product leadership to align channel priorities with enterprise and mid-market motions, ensuring every new feature launch, campaign, or pricing change is partner-ready and revenue-accretive.
• Architect and maintain a transparent performance dashboard inside Salesforce/HubSpot that tracks pipeline sourced, influenced revenue, partner-sourced win rates, and time-to-close—then socialize insights that drive continuous optimization.
• Experiment with creative co-marketing plays (webinars, virtual gift lounges, executive roundtables, podcast sponsorships) that elevate Snappy’s brand while generating qualified partner pipeline.
• Serve as the voice of the partner back into Snappy—aggregating feedback on product gaps, pricing sensitivity, and competitive threats—so our roadmap stays laser-focused on what will unlock the next wave of channel growth.
• Keep a pulse on macro trends (hybrid-work policies, employee-experience budgets, gifting compliance regulations) and competitor moves, turning market intelligence into proactive strategy shifts that keep Snappy ahead of the curve.
• Mentor junior BD reps and cross-functional teammates on partnership best practices, fostering a culture of curiosity, data-driven decision-making, and GIVE values (Growth, Integrity, Verve, Excellence) across the Go-To-Market organization.
• Travel up to 25% (post-pandemic) for partner summits, industry conferences, and on-site business reviews—building the in-person rapport that accelerates trust and deal velocity.

🎯 Requirements

• 7+ years owning channel partnerships, business development, or strategic alliances in B2B SaaS, HR tech, corporate gifting, or related high-growth markets with proven seven-figure revenue responsibility.
• Demonstrated history of taking an early-stage channel program from concept to predictable, scalable revenue; must be comfortable setting KPIs, forecasting, and hitting or exceeding quota.
• Scrappy, entrepreneurial mindset with the ability to prioritize high-impact opportunities, operate autonomously, and thrive in a fast-moving, high-expectation startup environment.
• Exceptional interpersonal and executive-level communication skills—equally persuasive in a Zoom demo, a boardroom presentation, or a Slack thread.
• Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree a plus.

🏖️ Benefits

• Free platinum-level healthcare (medical, vision, dental) for you and generous coverage for dependents.
• 401(k) with a dollar-for-dollar company match up to 6% of salary, vested immediately.
• Flexible PTO policy plus paid family leave and year-round “Snappy Summer Fridays” (half-days every Friday).
• Regular Snappy gifts and recognition moments to keep the gratitude flowing both ways.

Skills & Technologies

Remote

Degree Required

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Snappy Kraken, LLC

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About Snappy Kraken, LLC

Snappy Kraken, LLC provides a SaaS marketing automation platform built specifically for financial advisors, RIAs and insurance professionals. Its cloud-based system combines pre-built, compliance-approved campaigns, landing pages, emails, social posts and webinars with AI-driven personalization and lead-scoring. Users access a library of industry-focused content, schedule multi-channel sequences and track engagement in real time, while built-in FINRA/SEC review tools streamline approvals. Founded in 2016 and headquartered in Ormond Beach, Florida, the company serves thousands of advisory firms seeking efficient client acquisition and nurturing workflows.

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