Technical Product Marketing Manager/Engineer - Product Led Growth

📋 Description

• • We are on the lookout for a creative, ambitious, and meticulous technical product marketer.
• • You are a self-starter with an entrepreneurial mindset, which is critical to this role as we build a new business, within an already fast-growing business.
• • If you thrive in fast-paced marketing environments and are known for ideas, problem-solving, proactivity, and multiple hat-wearing skills then Illumio is a great fit for you.
• • Come join one of the most creative, innovative and fun marketing teams.
• • You will be challenged to do your best work and be given the flexibility and freedom to achieve your goals.
• • Bring your game-changing, category-building approaches to solving customers problems to the team and help us dominate.
• • Joining our Product Marketing team means collaborating with top-tier professionals who are passionate about pioneering breach containment.
• • In this role, you will support marketing in progressing the product led growth (PLG) initiative.
• • This includes technical troubleshooting for optimizing the experience for web trials and marketplace offerings such as Microsoft Marketplace and AWS Marketplace.
• • We seek to ensure delightful, frictionless, self-serve product trial experiences, and your role is crucial in achieving that.
• • You will also be supporting prospects, customers, and partners in answering their questions via our practitioner community, the Illumiverse.
• • You need to be an expert at delivering powerful demos tailored to customer pain points and recording demos and associated onboarding content.
• • You will help prospects to progress prospects friction-free through the pipeline by developing content such as demos and getting started assets.
• • Your performance will be measured against successful trial adoption and your ability to maintain proficiency in cybersecurity domains and Illumio’s products.
• • You will be surrounded and uplifted by other such professionals in a fun and rewarding culture of “Illumineers” that seek to win.
• • You will become an integral part of Illumio’s highly skilled subject matter experts that will work with sales and marketing teams to help build Illumio’s brand, thought-leadership presence, and demand and seller readiness programs for our portfolio of products and solutions.
• • You will partner with the larger marketing organization to help execute against our global business strategy and collaborate closely with all of our stakeholders (such as product managers, technical marketing engineers, demand generation, sales teams, and partner teams) that help deliver across the entire buyer’s journey.
• • Your Impact:
• • Help us build a new product-led growth business with an entrepreneurial mindset
• • Act as trusted advisors for our prospects primarily and also customers, partners and internal audiences.
• • Focus on explaining how our products and solutions work by creating compelling content (especially getting started guides and videos, as well as writing white papers and presentations), working with product management and engineering to solve trial experience problems and engaging with product management to continually improve the trial experience
• • Be a technical subject matter experts in multiple areas of our portfolio and act as a bridge connecting product management and engineering, with prospects’ pain and desired outcomes.
• • Be hands-on in tool development, competitive analysis of other leading PLG cybersecurity solutions, and will also spend time engaging with product management, sales, and customers to understand and highlight our unique value proposition.
• • Use product and industry knowledge to develop compelling messaging, product demos, presentations, and sales training.
• • Continually test and troubleshoot trial and marketplace experiences
• • Create content to help prospects and customers understand and use product capabilities.
• • Gain deep insights into the market and the PLG cybersecurity competitive landscape.
• • Develop and conduct PLG oriented technical field training for sales teams and customers.
• • Present to and interview prospects and customers with technical and business credibility.
• • Work with diverse audiences including: Prospects (practitioner to executives), Sales Organizations, and Partner business leaders.
• • Your Toolkit:
• • You have at least 2 years experience as a sales engineer, professional services consultant or in technical support.
• • You're a self-starter. You grasp the existing requirements quickly and are already thinking about next steps to achieve the ultimate solutions to help customers solve their burning problems.
• • This is a technical product marketing function requiring 5+ years of experience in prospect and customer facing roles, selling security products/solutions
• • Fluency in a range of security technologies with hands-on subject matter expertise in cloud plus two or more of the following areas: Cloud (AWS, Azure, GCP), Network Security, Firewalls, Segmentation, SDN, Threat detection and management, End-point Security, Audit/Compliance, Containers, Public cloud security (scripting and programming knowledge is desired and will be a plus)
• • Proven track record in distilling complex technology constructs into simple, impactful and compelling outbound and inbound messaging. Ability to build, position and promote content to drive awareness and preference for Illumio’s approach
• • Good understanding of the competitive landscape for data center security products and solutions
• • Be able to present technical concepts, network architecture designs, and security related topics with all levels of customer contacts including C-Level Executives
• • Proven ability to support demand generation programs, including events and digital content deployment
• • Self-starter with proven ability to work with minimal direction in a fast-paced, highly matrixed organization
• • Willing to travel up to 10% of the time
• • Bonus Points:
• • Experience in a high-level technical selling role
• • Experience at industry events as a speaker
• • Networking/Security certifications (desired)
• • Our Commitment:
• • Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.