Territory Manager - IL

📋 Description

• • Own and grow Trek’s market share across Illinois and southern Wisconsin as the face of the brand to more than 100 independent bicycle retailers. You will be the single point of accountability for dealer revenue, sell-through, merchandising standards, and long-term partnership health.
• • Develop and execute an annual territory business plan that translates corporate sales targets into retailer-specific growth strategies. Set quarterly goals for each dealer, monitor POS data weekly, and adjust tactics in real time to keep every store on pace for double-digit growth.
• • Appoint new Trek and Electra retailers in whitespace zip codes by cold-calling, conducting site visits, and negotiating contracts that protect brand standards while maximizing mutual profitability. Build a pipeline of 10–15 qualified prospects at all times and convert at least 30 % within 12 months.
• • Deliver hands-on product and sales training to shop owners, managers, and floor staff every month. Host ride events, clinics, and demo days that generate buzz, educate consumers, and move inventory. Measure training ROI through pre- and post-event sell-through reports.
• • Act as a strategic business consultant to your retailers. Analyze financial statements, inventory turns, and category mix to recommend floor-plan resets, margin-enhancing accessory bundles, and service-menu pricing. Share best practices from top-performing stores across the region.
• • Negotiate annual preseason orders worth $8–12 M in wholesale revenue. Balance SKU depth and breadth to hit corporate forecasts while minimizing dealer overstock risk. Use Trek’s Retailer Sales Program tools to create data-driven proposals that secure buy-in at the owner level.
• • Conduct quarterly market reconnaissance rides to assess competitor pricing, merchandising, and consumer sentiment. Translate insights into concise battle cards and share with product, marketing, and pricing teams to influence future line planning and promotional calendars.
• • Provide white-glove customer service that embodies Trek’s hospitality ethos. Respond to dealer emails and calls within two business hours, resolve warranty and delivery issues within 24 hours, and follow up until the retailer confirms complete satisfaction.
• • Collaborate cross-functionally with Trek HQ teams in Wisconsin—product, marketing, supply chain, and credit—to ensure your dealers receive accurate delivery dates, co-op marketing funds, and seasonal POP materials. Travel to Waterloo four times per year for national sales meetings and product launches.
• • Maintain meticulous CRM records in Salesforce and Ascend POS. Track every dealer interaction, opportunity, and order change so leadership can view real-time territory health dashboards. Submit weekly activity reports and monthly rolling forecasts with 95 % accuracy.
• • Champion Trek’s mission to get more people on bikes by supporting advocacy events, trail-build days, and local charity rides. Position Trek retailers as the hub of their cycling communities, driving both brand love and incremental sales.
• • Overnight travel averages 40 %—you’ll log 25,000 miles per year visiting stores, attending trade shows, and leading consumer events. Plan efficient multi-day loops, keep expenses within policy, and turn windshield time into relationship-building calls with key accounts.