TEZSPIRE Marketing Manager, HCP

📋 Description

• • Join Amgen's vital mission to serve patients by supporting the marketing efforts for TEZSPIRE®, a groundbreaking first-in-class severe asthma biologic that targets TSLP at the apex of the inflammatory cascade.
• • This is an exceptional opportunity to become part of a dynamic and highly motivated marketing team, gaining invaluable experience through close collaboration within our partnership with AZ.
• • As a US Marketing Manager, you will play an integral role in supporting the pull-through of personal marketing programs and tactics designed to illuminate the impact and consequences of respiratory disease.
• • You will showcase the potential clinical benefits of this novel therapeutic in assisting patients who have not achieved optimal clinical goals with their current standard of care.
• • This role offers the chance to develop broad product marketing capabilities and to demonstrate leadership potential by taking ownership of multiple critical workstreams.
• • Success in this position hinges on strong cross-functional leadership, adaptability, exceptional communication skills, and a profound passion for serving patients within a rapidly evolving healthcare landscape.
• • This is an ideal role for a driven individual eager to contribute to a dedicated team focused on the successful growth of Tezspire and committed to making a difference in the lives of patients and their families.
• • Responsibilities include thinking strategically and creatively to achieve impactful results, underpinned by strong clinical acumen.
• • You will provide project management support for tactical promotional activities, including HCP Peer-to-Peer programs and scientific communications, ensuring adherence to regulatory review processes for all assets.
• • This involves managing speaker programs, field resources, and congress-related materials.
• • Collaborate effectively with production vendors and IS/Veeva teams to guarantee that the field force has seamless access to both print and digital resources developed by both sides of the collaboration.
• • Establish robust alliances with all internal and external partners, optimizing Peer-to-Peer programs and Scientific Communications governance, SOPs, and ways of working for enhanced efficiency and effectiveness.
• • Demonstrate a strong capacity for budget management and the ability to organize and manage complex project work, including navigating materials through the appropriate review processes to ensure responsible and effective promotional content.
• • Partner with relevant teams to establish program Key Performance Indicator (KPI) goals and execute comprehensive measurement plans.
• • Collaborate with learning and training departments to ensure the field force is thoroughly supported during the rollout of new materials and resources.
• • Uncover critical customer and field insights to optimize programs and build sustainable, long-term relationships with field teams.
• • Oversee the efficient sharing and integration of marketing material inventory across the collaboration, strictly adhering to Amgen's Standard Operating Procedures (SOPs) and processes.
• • Actively support and participate in team activities to foster a positive and productive work culture.
• • Develop targeted promotional materials specifically for the Key Account Management (KAM) team and provide support for local and regional KAM conferences.
• • In conjunction with the Training department, lead the development of training blueprints and playbook materials.
• • Domestic travel will be required, estimated at up to 25%, contingent upon travel being permitted and appropriate.
• • This role demands a proactive approach to identifying opportunities and driving initiatives forward within a complex organizational structure.
• • You will be instrumental in shaping the strategic direction of marketing campaigns and ensuring their effective execution.
• • The ability to translate complex scientific information into compelling marketing messages for healthcare professionals is crucial.
• • Contribute to the development of innovative marketing strategies that differentiate TEZSPIRE® in a competitive market.
• • Ensure all marketing activities align with Amgen's brand guidelines, compliance standards, and ethical principles.
• • Analyze market trends and competitor activities to inform marketing strategies and tactics.
• • Foster a culture of continuous improvement by seeking feedback and implementing best practices.
• • This position offers a unique platform to influence patient care by empowering healthcare providers with the information and resources they need.