TikTok Shop Paid Media Manager

Pattern, Inc.

Job Overview

Location

Lehi, UT, US

Job Type

Full-time

Full Job Description

📋 Description

• Are you a data-driven, results-oriented marketing professional with a passion for e-commerce and a knack for navigating the dynamic world of paid social advertising? Do you thrive in fast-paced environments and possess a deep understanding of how to leverage platforms like TikTok Shop to drive significant brand growth and revenue? If so, Pattern, Inc. is looking for a talented and ambitious TikTok Shop Paid Media Manager to join our innovative team in Lehi, UT.
• As the TikTok Shop Paid Media Manager, you will be at the forefront of our e-commerce advertising strategy, specifically focusing on optimizing and scaling our presence on the rapidly growing TikTok Shop platform. You will be responsible for the end-to-end management of paid media campaigns, from strategic planning and budget allocation to execution, monitoring, and performance analysis. This role demands a unique blend of analytical prowess, creative thinking, and a proactive approach to identifying new opportunities and overcoming challenges.
• Your primary objective will be to drive profitable revenue growth for our diverse portfolio of global brands by effectively utilizing TikTok Shop's advertising tools and features. This includes developing and implementing comprehensive paid media strategies tailored to the unique audience and ecosystem of TikTok. You will work closely with cross-functional teams, including brand managers, creative teams, and analytics specialists, to ensure campaign alignment with overall business objectives and brand messaging.
• Key responsibilities will involve meticulous campaign setup and optimization across various ad formats available on TikTok Shop. You will be expected to conduct in-depth keyword research, audience segmentation, and competitive analysis to ensure our campaigns are reaching the right consumers at the right time. This includes leveraging TikTok's targeting capabilities to identify and engage high-value customer segments, driving both immediate sales and long-term brand loyalty.
• A significant part of your role will be dedicated to performance monitoring and reporting. You will be responsible for tracking key performance indicators (KPIs) such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), conversion rates, click-through rates (CTR), and overall campaign profitability. Utilizing Pattern's proprietary technology and AI-driven insights, you will analyze campaign data to identify trends, uncover optimization opportunities, and provide actionable recommendations to stakeholders.
• You will also play a crucial role in managing and allocating the paid media budget effectively. This involves forecasting campaign performance, making data-backed decisions on budget allocation across different campaigns and initiatives, and ensuring maximum efficiency and ROI. You will need to be adept at managing multiple budgets simultaneously and reporting on their performance with clarity and precision.
• Staying ahead of the curve is paramount in this role. You will be expected to continuously research and stay updated on the latest trends, features, and best practices within TikTok Shop advertising, as well as the broader social commerce landscape. This includes experimenting with new ad formats, targeting options, and creative approaches to maintain a competitive edge and drive innovation.
• Collaboration is key to success at Pattern. You will work hand-in-hand with our creative teams to develop compelling ad creatives that resonate with the TikTok audience, ensuring they are optimized for performance and align with brand guidelines. You will also collaborate with our analytics team to refine tracking mechanisms, ensure data accuracy, and gain deeper insights into customer behavior and campaign effectiveness.
• Furthermore, you will contribute to the development of A/B testing strategies for ad creatives, landing pages, and targeting parameters to continuously improve campaign performance. Your insights will be invaluable in shaping the future of our TikTok Shop advertising efforts, contributing to Pattern's mission of accelerating brands on global e-commerce marketplaces.
• This role offers a unique opportunity to make a tangible impact on the growth of leading global brands within one of the most exciting and rapidly evolving e-commerce channels. If you are a strategic thinker, a meticulous executor, and a passionate advocate for data-driven marketing, we encourage you to apply and help us change the game at Pattern.

🎯 Requirements

• Proven experience managing and optimizing paid media campaigns specifically on TikTok Shop, with a strong understanding of its advertising platform, ad formats, and targeting capabilities.
• Demonstrated success in driving measurable results (e.g., ROAS, CPA, revenue growth) through paid social advertising campaigns.
• Strong analytical skills with the ability to interpret complex data, generate insights, and translate them into actionable strategies.
• Excellent understanding of e-commerce principles and how paid media contributes to the customer journey and overall business objectives.
• Proficiency in using analytics tools (e.g., Google Analytics, TikTok Ads Manager reporting) and data visualization tools.

🏖️ Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional development and career advancement within a rapidly growing tech company.
• A dynamic and collaborative work environment with a focus on employee experience and innovation.
• Access to cutting-edge technology and AI-driven tools to enhance your work.

Skills & Technologies

Onsite

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Pattern, Inc.

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About Pattern, Inc.

Pattern, Inc. is a Utah-based e-commerce technology company that provides software and services to help brands grow on marketplaces such as Amazon, Walmart, and Tmall. Its platform combines data analytics, advertising automation, inventory management, pricing optimization, and global logistics to increase sales and profitability for brand partners while maintaining brand control. Founded in 2013, the company operates worldwide, serving hundreds of consumer brands across categories like health, home, outdoor, and beauty, and is recognized as one of the fastest-growing privately held companies in the United States.

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