Trade Marketing Specialist

📋 Description

• • Rohlik Group SE is seeking a dynamic and energetic Trade Marketing Specialist to join their vibrant team at their Budapest HQ. This role is pivotal in driving the operational management and coordination of commercial and marketing activities, ensuring the efficient functioning of related processes and fostering seamless collaboration among internal teams and external partners. As a key player in Hungary's leading online grocery store, you will be instrumental in the introduction of a new and groundbreaking business model, contributing directly to the company's innovative approach in the e-commerce food sector.
• • In this exciting role, your day-to-day responsibilities will encompass a wide range of critical tasks designed to optimize trade marketing efforts. You will be the primary point of contact for suppliers, managing daily communications and fostering strong relationships to ensure alignment on marketing initiatives and product promotions. A significant part of your role will involve close collaboration with the procurement and trade teams during the commercial planning phases, contributing your marketing expertise to strategic decision-making and ensuring that marketing strategies are integrated with overall business objectives. You will be responsible for the weekly management of commercial marketing campaigns, overseeing their execution from conception to completion, and ensuring that all promotional activities are aligned with brand guidelines and sales targets. A crucial aspect of your work will be the analysis of the effectiveness of commercial campaigns and activities, utilizing data and insights to measure performance, identify areas for improvement, and inform future strategies. This includes the comprehensive management and evaluation of promotional and campaign activities, ensuring that resources are utilized effectively and that campaigns deliver the desired return on investment. You will also play a key role in preparing campaign materials, such as newsletters and dedicated campaign pages or microsites, ensuring that all content is engaging, accurate, and aligned with marketing objectives. Furthermore, you will be involved in the planning of revenues generated from marketing tools, contributing to the financial forecasting and budgeting process for marketing initiatives. Finally, you will be responsible for the planning, coordination, and execution of supplier marketing activities, working closely with suppliers to develop and implement joint marketing efforts that benefit both parties and drive sales.
• • You will be joining a dynamic, youthful, and energetic team within Rohlik Group SE, a company at the forefront of online grocery retail in Hungary. This is an opportunity to be part of a fast-paced, scale-up environment where innovation and new, groundbreaking models are not just encouraged but are central to the company's strategy. The team is known for its friendly, fun, and supportive atmosphere, making it an ideal place for individuals who thrive in collaborative and positive work settings.
• • This role offers significant opportunities for professional growth and development. You will gain invaluable experience in managing end-to-end trade marketing campaigns within a leading e-commerce business, developing a deep understanding of commercial planning, supplier relations, and campaign analysis. The scale-up environment provides a unique chance to learn and adapt quickly, taking on new challenges and contributing to the company's rapid expansion. You will have the opportunity to hone your analytical skills by evaluating campaign effectiveness and contribute to strategic decision-making, thereby enhancing your overall marketing acumen and career trajectory within the fast-evolving world of online retail.
• • The Trade Marketing Specialist will be responsible for the daily liaison with suppliers, ensuring smooth communication and collaboration on promotional activities and product launches. A core function will be the close partnership with the procurement and trade teams to develop and execute comprehensive commercial plans, integrating marketing strategies with purchasing decisions. The role involves the weekly management of all commercial marketing campaigns, from conceptualization through to execution and performance tracking. A key responsibility is the thorough analysis of campaign effectiveness, using data to derive actionable insights and optimize future marketing investments. This includes the end-to-end management and evaluation of all promotional activities and campaigns to ensure maximum impact and ROI. You will be tasked with preparing all necessary campaign materials, including engaging content for newsletters and dedicated online platforms like microsites. The position also requires the planning of revenues derived from various marketing tools and initiatives, contributing to the financial health of marketing operations. Furthermore, you will lead the planning, negotiation, and implementation of supplier-driven marketing activities, fostering mutually beneficial partnerships and driving sales growth through collaborative efforts. This role is designed for an individual who is proactive, possesses strong organizational skills, and thrives in a fast-paced, results-oriented environment, offering a unique opportunity to shape the trade marketing landscape of a leading online retailer.