US Based Influencer Content Associate - Wizz

📋 Description

• • Voodoo, a leading global mobile entertainment company with a mission to entertain the world, is seeking a dynamic and culturally attuned Influencer Content Associate to join the Wizz team. With a remarkable track record of 7 billion downloads and over 200 million active users, Voodoo is the third-largest mobile publisher globally, boasting popular titles like Mob Control and BeReal. This role is pivotal in amplifying Wizz's reach and engagement within the crucial US Gen Z demographic by spearheading an authentic and high-performing influencer content strategy.
• • As an Influencer Content Associate, you will be instrumental in shaping and executing Voodoo's influencer marketing initiatives for Wizz, a thriving social app designed for teens with over 3 million monthly active users in the US and UK. Your day-to-day responsibilities will encompass a wide spectrum of activities aimed at fostering genuine connections and driving user growth. You will be tasked with creating compelling content that deeply resonates with US Gen Z audiences, ensuring it aligns seamlessly with Wizz's core brand values of authenticity and teen-friendliness. A significant part of your role will involve taking full ownership of influencer operations, from meticulously identifying emerging trends in the social media landscape to strategically executing campaigns that demonstrably boost user engagement and contribute to the app's overall growth. You will manage and cultivate a diverse network of over 100 influencers, spanning micro, macro, and mega creator tiers, requiring you to build and maintain robust relationships at scale. This involves proactive outreach, consistent communication, and fostering a collaborative environment. Furthermore, you will be responsible for actively sourcing and discovering top-performing content across various social media platforms, ensuring Voodoo remains at the cutting edge of Gen Z trends and maintains a keen awareness of competitor strategies. This proactive approach will allow for the identification of new opportunities and the adaptation of successful tactics.
• • A key aspect of this role is the experimentation with viral marketing tactics and the testing of unconventional approaches to maximize organic reach and engagement. This requires a curious and experimental mindset, a willingness to take calculated risks, and an ability to analyze the outcomes of these tests to refine future strategies. You will also be responsible for developing detailed creative briefs that precisely align with Wizz's brand identity, and then meticulously overseeing the execution of these briefs by your network of creators, ensuring the final content meets quality standards and brand messaging. Engaging and contracting creators will be a core function, necessitating the formalization of all agreements to ensure clarity and compliance. In situations where creative vision or quality assurance demands it, you will assist with video production and editing, leveraging your understanding of content creation to ensure the final output is polished and impactful. To ensure continuous improvement and strategic decision-making, you will diligently track and analyze content performance, building and maintaining a comprehensive CRM database of creators. Regular reporting on production outputs and key performance metrics will be essential for informing stakeholders and guiding future efforts. Your role will also involve close collaboration with the Product, User Acquisition, and Creative teams, ensuring that influencer content strategies are tightly aligned with overarching Wizz-specific objectives and product roadmaps. This cross-functional collaboration is vital for a cohesive and effective marketing approach.
• • The team at Voodoo is dedicated to crafting innovative and engaging apps that provide daily enjoyment, with an ambition that extends far beyond gaming to entertain a global audience. The Consumer Apps teams are at the forefront of this mission, creating experiences that millions of people worldwide download and use. You will be working specifically on Wizz, a social app that has rapidly gained traction among teens, boasting over 3 million monthly active users in the US and UK. Wizz distinguishes itself as a friend-finding and chat app where young people can safely express themselves and connect with like-minded peers in an authentic, pressure-free environment. Unlike platforms that prioritize followers, posts, or passive content consumption, Wizz offers a unique space for meaningful one-on-one conversations among peers, fostering genuine connections.
• • In this role, you will have the unparalleled opportunity to immerse yourself in the dynamic world of Gen Z culture, gaining deep insights into their social media behaviors, evolving slang, current trends, and preferred platforms. This continuous learning will ensure that all content produced remains culturally relevant and highly engaging. You will develop a sophisticated understanding of influencer marketing at scale, mastering the art of managing a large network of creators and optimizing campaigns for maximum impact. The role offers a chance to hone your creative skills by developing briefs and overseeing content production, as well as sharpen your analytical abilities through performance tracking and data-driven strategy refinement. By experimenting with viral tactics and unconventional marketing approaches, you will contribute directly to the growth and success of Wizz, a product making a significant impact on how young people connect online. This position is ideal for someone looking to build a career in influencer marketing and social media strategy within a fast-paced, innovative tech company.