User Acquisition Manager

📋 Description

• • As a User Acquisition Manager at SplitMetrics Inc., you will be instrumental in driving the growth of top mobile-first businesses worldwide by spearheading diverse user acquisition strategies across multiple advertising channels. This role is pivotal in shaping the success of our clients within the highly competitive mobile app market, leveraging SplitMetrics' unique ecosystem of products and services.
• • You will work directly with major ad networks crucial for mobile app growth, with a primary focus on Apple Ads, and also engage with Meta Ads, TikTok Ads, Google Ads, and Unity Ads. Your expertise will be applied to ensure our clients achieve their user acquisition goals through these platforms.
• • A core responsibility will be conducting comprehensive analyses of ad accounts, delving into their structure, settings, and overall performance. This deep dive will enable you to identify areas for improvement and formulate data-driven optimization strategies.
• • You will be tasked with setting up new ad accounts from the ground up, implementing best practices to ensure a robust and effective foundation for campaigns. This turn-key setup process is critical for immediate campaign success.
• • Daily and weekly actions will be dedicated to maintaining and enhancing campaign performance, ensuring that all activities are aligned with and contribute to meeting given Key Performance Indicators (KPIs). This includes meticulous bid optimization, strategic keyword management, and conversion rate enhancements.
• • The role involves developing detailed weekly and monthly reports that clearly articulate campaign performance, insights, and recommendations. These reports will be essential for client communication and strategic decision-making.
• • You will play a key role in the creative process, contributing to the development and optimization of ad creatives. Understanding what resonates with target audiences is crucial for campaign effectiveness.
• • Furthermore, you will be responsible for creating guidelines and educational materials for clients, empowering them with knowledge and best practices in user acquisition.
• • Success in this role will be measured by key performance indicators, including maintaining a Client Retention Rate of 85%+ year-over-year, managing and growing a portfolio of 4–6 clients simultaneously, and significantly improving client campaign performance metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), conversion rates, and overall profitability.
• • Your ultimate unique value proposition (UVP) will be in helping multiple clients accelerate their marketing success by optimizing campaigns, increasing Return on Investment (ROI), and building high-impact strategies that foster sustainable business growth.
• • You will leverage SplitMetrics Agency's close collaboration with SplitMetrics products, which provides access to proprietary benchmarks, trends, A/B test results, and other unique insights not publicly available, giving you a significant competitive advantage in developing client strategies.
• • This position offers a unique opportunity to work within a remote-first, globally distributed team of over 20 countries, fostering a supportive and collaborative culture.
• • You will be part of a company that has been a leader in the mobile marketing industry for nearly a decade, recognized as an Apple Ads Partner and the first to develop an Apple Ads management platform.
• • The role involves working with a prestigious client roster, including globally recognized brands like Skyscanner, Glovo, Flo, Babbel, and Wooga, and contributing to an impressive transaction volume exceeding $1 billion in ad spend.
• • You will be at the forefront of mobile marketing innovation, with SplitMetrics having integrated AI into its strategic approach since 2023, offering you exposure to cutting-edge methodologies.
• • The position requires a proactive and analytical mindset, with the ability to manage multiple client accounts and campaigns effectively while adhering to strict performance metrics and client satisfaction goals.
• • You will contribute to a culture that values moving fast, getting things done, building together, striving for transparency, owning responsibilities, and continuous learning and sharing.
• • The remote-first nature of the role, coupled with flexible working schedules and potential coworking space coverage, ensures a healthy work-life balance.
• • You will be empowered to make data-driven decisions and implement innovative strategies to drive user acquisition and achieve client objectives.
• • This role is ideal for a results-oriented individual with a passion for mobile marketing and a proven track record in user acquisition management.
• • The opportunity to develop and refine strategies for a diverse range of mobile apps and games, from startups to established enterprises, provides a dynamic and challenging work environment.
• • You will be expected to stay abreast of the latest trends and algorithm changes within the mobile advertising landscape to ensure continuous optimization and success for your clients.
• • The collaborative environment at SplitMetrics encourages knowledge sharing and continuous improvement, allowing you to grow both personally and professionally.
• • Your contributions will directly impact the success and growth of our clients, making this a highly rewarding and impactful position within the mobile marketing industry.