User Acquisition Manager

📋 Description

• • Arb Interactive LLC, the innovative force behind Modo Casino, is seeking a dynamic and results-oriented User Acquisition Manager to spearhead the growth of our premier social+ gaming platform in the US.
• • Founded in 2022, Arb Interactive has rapidly evolved into a nearly 200-strong team, earning recognition as one of LinkedIn's 2025 Top 50 Startups in the United States. We thrive on a culture of rapid iteration, ambitious thinking, and a passion for pushing boundaries, transforming every challenge into an opportunity for innovation and enjoyment.
• • Our collaborative, curious, and laughter-filled environment fosters the growth of groundbreaking ideas, fueled by a blend of coffee, code, and high-fives.
• • As a User Acquisition Manager, you will be instrumental in driving the expansion of our social casino games by developing, implementing, and meticulously optimizing high-impact user acquisition campaigns across a diverse spectrum of channels.
• • The ideal candidate is a strategic marketer with a deeply ingrained data-driven mindset and a proven history of successfully acquiring high-quality users at scale, all while adhering to strict budgetary constraints.
• • A critical component of this role involves expert-level proficiency in managing and optimizing Google Search campaigns to maximize return on investment and attract users with strong purchase intent.
• • You will be tasked with developing and executing comprehensive user acquisition strategies designed to meet and exceed ambitious growth targets for our flagship social casino games.
• • This includes the hands-on management and continuous optimization of multi-channel marketing campaigns, encompassing paid social platforms such as Facebook, Instagram, Snapchat, and TikTok, alongside search engines like Google Ads.
• • Furthermore, you will leverage Demand Side Platforms (DSPs), Connected TV (CTV), and even traditional channels like Radio and Podcasts to broaden our reach and acquire valuable users.
• • A core responsibility will be the meticulous monitoring of campaign performance, involving the in-depth analysis of key performance indicators (KPIs) including Cost Per Install (CPI), Cost Per Acquisition (CPA), Lifetime Value (LTV), and Return on Investment (ROI).
• • Through this analysis, you will identify critical opportunities for optimization, scaling successful initiatives, and mitigating underperforming strategies.
• • Close collaboration with cross-functional teams, including marketing, product development, and analytics, will be essential to ensure user acquisition efforts are seamlessly aligned with overarching business objectives and the product roadmap.
• • You will be entrusted with managing marketing budgets effectively, ensuring the most efficient allocation of resources to maximize return on investment and drive sustainable growth.
• • A commitment to staying at the forefront of the industry is paramount; you will continuously research and integrate the latest trends, best practices, and emerging technologies in user acquisition, digital marketing, and the dynamic social casino gaming landscape.
• • Proactively identifying and evaluating new user acquisition channels and innovative technologies will be key to diversifying our marketing mix and unlocking incremental growth opportunities.
• • A significant part of your role will involve designing and executing rigorous A/B tests across various campaign elements, including ad creatives, landing page designs, and targeting parameters, with the objective of continuously improving campaign performance and conversion rates.
• • You will be responsible for generating regular, insightful performance reports, and presenting key findings, actionable insights, and strategic recommendations to senior stakeholders.
• • This role offers a unique opportunity to shape the growth trajectory of a rapidly expanding social gaming company, working within a culture that values innovation, collaboration, and fun.