User Acquisition Manager (TikTok)

📋 Description

• • Join KissMyApps (KMA), a dynamic platform company at the forefront of AI-driven products, uniting 7 product verticals and over 30 innovative AI-first applications. With a user base exceeding 100 million and a robust internal ecosystem encompassing analytics, payments, and marketing solutions, KMA is a powerhouse in the mobile app market.
• • Our portfolio features world-leading products in utilities, lifestyle, and health & fitness, including acclaimed apps like AI Remodel, Printer, Botan, and Calorie Counter. These products consistently achieve top rankings in the App Store, addressing the needs of a vast global community.
• • At KMA, our competitive advantage lies in our rapid pace. We experience a minimum year-on-year growth of 3x, and we are seeking a highly motivated User Acquisition Manager to accelerate this expansion even further.
• • In this pivotal role, you will be instrumental in scaling a lifestyle application that already boasts positive unit economics. Your responsibilities extend beyond mere campaign optimization; you will significantly influence our entire Paid Social strategy. This includes shaping acquisition strategies, developing creative hypotheses, and rigorously validating them in collaboration with cross-functional teams.
• • This is a unique opportunity to manage substantial advertising budgets, pioneer new acquisition channels, contribute to product development, and grow rapidly in close synergy with our creative, product, and analytics departments.
• • Your core responsibilities will encompass the end-to-end management of advertising campaigns on TikTok Ads, including their launch, meticulous optimization, and strategic scaling to achieve maximum impact and efficiency.
• • You will be tasked with conducting in-depth analysis of campaign performance, diligently monitoring key marketing metrics such as Click-Through Rate (CTR), Conversion Rate (CR), Cost Per Acquisition (CPA), and Return on Investment (ROI) to inform strategic decisions.
• • A crucial aspect of your role will involve the continuous exploration and testing of novel traffic acquisition approaches. You will be empowered to generate and implement your own hypotheses aimed at driving significant improvements in campaign effectiveness and overall growth.
• • You will play a key role in evaluating creative hypotheses, identifying the critical links between visual formats and campaign performance, and conducting thorough competitive analysis to stay ahead of market trends and competitor strategies.
• • Fostering seamless collaboration, you will engage in close communication with our product teams, data analysts, and developers. These dedicated functions are specifically structured to support marketing initiatives, ensuring alignment and integrated efforts.
• • Undertake comprehensive market research and competitor analysis within the lifestyle and AI-based mobile app niches, identifying emerging opportunities and potential threats.
• • Drive innovation by generating actionable ideas that can be rapidly tested and implemented, free from unnecessary bureaucracy or micromanagement, fostering an agile and results-oriented environment.
• • This role offers the chance to genuinely influence product direction, moving beyond simply driving traffic, and contributing to the strategic growth of our lifestyle products.
• • Immerse yourself in current trends by constantly exploring new visual formats, testing trending filters and creative concepts, and working closely with our creative department to develop cutting-edge campaigns.
• • Contribute to a rapidly growing product that has already achieved positive unit economics and is poised for significant scaling, offering a dynamic and rewarding work environment.
• • Collaborate with a strong, expert team, gaining access to dedicated analytics, development, and creative resources that are specifically structured to support and validate your marketing hypotheses.
• • Benefit from a culture of knowledge sharing and continuous learning, including regular syncs with other User Acquisition Managers, deep dives into various market niches, insightful knowledge sharing, and dedicated support for your testing initiatives, enabling you to grow as an expert while staying abreast of broader industry developments.
• • Thrive in an open and supportive environment characterized by a strong cultural vibe, receptiveness to new initiatives, encouragement of novel ideas, and prompt feedback from leadership, fostering personal and professional development.