Vertical Marketing Lead, Crypto + Stablecoin

Socure Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• As the Vertical Marketing Lead for Socure’s Crypto + Stablecoin GTM Pod, you will own the strategic positioning, messaging, and go-to-market execution for one of Socure’s highest-priority industry segments, directly influencing how the company wins in the rapidly evolving digital identity and fraud prevention landscape within crypto and stablecoin ecosystems.
• You will define and execute a comprehensive vertical marketing strategy that translates Socure’s AI-driven identity verification platform into compelling, differentiated narratives tailored to the unique needs of crypto exchanges, stablecoin issuers, DeFi platforms, and blockchain-native financial institutions, driving pipeline acceleration, win rate improvement, and measurable revenue impact.
• Your day-to-day responsibilities include developing ICPs, value propositions, and use cases; partnering with Product, Data Science, and Revenue Marketing to embed technical insights into market-facing messaging; creating field-ready enablement assets such as battlecards, playbooks, ROI calculators, and customer stories; designing and executing integrated campaigns across email, webinars, paid/organic channels, and SDR outreach; collaborating with GTM leadership and RevOps to define KPIs, analyze performance, and iterate strategies; and serving as the cross-functional voice of the vertical during planning cycles, QBRs, and product launches.
• You will operate within Socure’s high-performance, mission-driven culture where ownership, speed, and precision are valued — working alongside elite teams in product, sales, data science, and marketing to commercialize cutting-edge AI capabilities into real-world fraud prevention outcomes for some of the most innovative and regulated players in the crypto economy.
• In this role, you will deepen your expertise in vertical B2B marketing within high-growth fintech and blockchain sectors, sharpen your ability to translate complex AI and data science into clear commercial narratives, build executive-level influence across product and sales leadership, and directly contribute to Socure’s mission of verifying 100% of good identities in real time — gaining visibility and impact that accelerates your trajectory toward senior marketing leadership roles in high-stakes, innovation-driven environments.

🎯 Requirements

• 6–8 years of B2B marketing experience, with proven success in product marketing, vertical/industry marketing, or segment-focused initiatives within high-growth SaaS, fintech, identity, fraud, risk, or adjacent technology environments.
• Demonstrated ability to drive measurable pipeline and revenue growth through vertical marketing strategies, including campaign execution, messaging development, and sales enablement that directly influenced win rates and deal velocity.
• Strong aptitude for translating complex AI-driven, data-centric, or technical capabilities into clear, compelling, and differentiated industry-specific narratives that resonate with both economic buyers and technical stakeholders.
• Proven experience partnering closely with sales, product, data science, and RevOps teams in a matrixed environment, influencing outcomes without direct authority through credibility, collaboration, and strategic insight.
• Analytical mindset with experience defining, tracking, and optimizing marketing KPIs tied to pipeline, revenue contribution, conversion rates, and account-based performance.
• Exceptional project management skills, capable of managing multiple concurrent initiatives in a fast-paced, ambiguous, and high-ownership environment while maintaining rigor and momentum.

🏖️ Benefits

• Opportunity to shape the go-to-market strategy for a cutting-edge identity and fraud prevention platform serving the future of finance — working on problems that impact millions of users and global financial systems.
• Full remote work flexibility within the United States, enabling you to contribute to a high-impact mission from anywhere while collaborating with a distributed, world-class team.
• Access to Socure’s culture of ownership, innovation, and continuous learning — where your ideas are valued, your growth is invested in, and your impact is visible and measurable.
• Exposure to executive-level stakeholders across product, sales, data science, and marketing, accelerating your professional development and strategic influence.
• Competitive compensation package including base salary, equity, and comprehensive benefits aligned with Socure’s commitment to attracting and retaining top talent in high-stakes technology markets.
• The chance to be part of a mission-driven company that is actively building the identity trust infrastructure for the digital economy — where your work helps stop fraud, enable financial inclusion, and protect businesses and consumers every day.

Skills & Technologies

Senior

Remote

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Socure Inc.

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About Socure Inc.

Socure Inc. provides digital identity verification and fraud prevention software for financial services, fintech, e-commerce and government clients. The platform applies machine learning and graph-based analytics to link and validate identity elements in real time, detecting synthetic identities, account takeover and document fraud. It integrates via APIs and SDKs for onboarding, KYC/AML compliance and transaction monitoring, aiming to reduce false positives and manual reviews while improving approval rates for legitimate users worldwide.

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