Vertical Marketing Lead, Financial Services

Socure Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• As the Vertical Marketing Lead for Socure’s Financial Services POD, you will serve as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within a high-priority market segment, directly influencing how Socure wins in financial services by translating its AI-driven identity trust platform into compelling, differentiated narratives that resonate with economic and technical buyers.
• You will define and execute a comprehensive vertical marketing strategy for the Finserv GTM Pod, including developing ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion, while partnering with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives that translate complex AI capabilities into compelling, industry-specific messaging.
• You will partner closely with GTM leaders to build and execute integrated campaigns across email, webinars, paid and organic channels, SDR outreach, and in-person experiences to generate qualified pipeline and position Socure as the standard identity and fraud infrastructure in financial services, while coordinating with RevOps to define success metrics, analyze performance, and iterate based on results.
• You will act as the vertical marketing owner for your pod during planning cycles and QBRs, influencing stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities, establishing and tracking KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth, and bringing market insights, competitive intelligence, and industry trends into GTM strategy discussions.
• You will deliver field-ready enablement assets such as decks, playbooks, battlecards, ROI tools, and customer stories that improve win rates and accelerate deal velocity, while leveraging your 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, fraud, or risk environments to drive measurable pipeline and revenue impact through vertical-focused initiatives without direct authority, using strong project management and analytical rigor to tie marketing programs to business outcomes in a fast-paced, owner-minded culture.

🎯 Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

🏖️ Benefits

• Opportunity to shape the go-to-market strategy for a high-impact vertical within a mission-driven company building identity trust infrastructure for the digital economy.
• Autonomy to lead strategic initiatives and directly influence revenue growth, pipeline acceleration, and competitive differentiation in financial services.
• Collaborative, high-bar culture that values ownership, critical thinking, and solving complex customer problems with precision.
• Exposure to cutting-edge AI-driven identity verification technology and cross-functional collaboration with Product, Data Science, Sales, and RevOps teams.
• Remote work flexibility within the U.S., enabling work-life balance while contributing to a fast-growing, innovative tech company.

Skills & Technologies

Senior

Remote

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Socure Inc.

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About Socure Inc.

Socure Inc. provides digital identity verification and fraud prevention software for financial services, fintech, e-commerce and government clients. The platform applies machine learning and graph-based analytics to link and validate identity elements in real time, detecting synthetic identities, account takeover and document fraud. It integrates via APIs and SDKs for onboarding, KYC/AML compliance and transaction monitoring, aiming to reduce false positives and manual reviews while improving approval rates for legitimate users worldwide.

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