Vertical Marketing Lead, Tier 1 Banks

Socure Inc.

Job Overview

Location

Remote - US

Job Type

Full-time

Full Job Description

📋 Description

• As the Vertical Marketing Lead for Socure’s Tier 1 Banking GTM Pod, you will serve as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within one of the most critical segments in financial services. Your work will directly shape how Socure’s AI-driven identity verification and fraud prevention platform is perceived, packaged, and sold to the nation’s largest banks — translating complex technology into compelling, bank-specific narratives that drive measurable business outcomes.
• You will define and execute a comprehensive vertical marketing strategy tailored to Tier 1 banking use cases, including developing ICPs, value propositions, and competitive positioning aligned with the pod’s sales motion. Daily responsibilities include partnering with Product, Data Science, and Revenue Marketing to embed differentiated insights into messaging, translating technical capabilities into field-ready enablement assets (decks, playbooks, battlecards, ROI tools, customer stories), and leading integrated campaign execution across email, webinars, paid/organic channels, SDR outreach, and in-person experiences to generate qualified pipeline and accelerate deal velocity.
• Socure is a mission-driven identity trust infrastructure company verifying 100% of good identities in real time and stopping fraud before it starts. Backed by leading investors and trusted by Fortune 500 enterprises, government agencies, and top-tier financial institutions, Socure operates at the forefront of AI-powered fraud prevention in the digital economy. The company values ownership, critical thinking, and customer obsession — rewarding those who thrive in ambiguous, high-impact environments where innovation moves at speed.
• You will gain deep expertise in financial services identity and fraud markets, sharpen your ability to bridge technical innovation with commercial strategy, and directly influence Socure’s go-to-market effectiveness in a high-stakes vertical. Success in this role means shaping how the nation’s largest banks adopt identity infrastructure — driving revenue growth, win rates, and strategic account expansion while building a replicable playbook for future vertical expansion.

🎯 Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills with ability to drive multiple initiatives simultaneously in a fast-paced environment.

🏖️ Benefits

• Opportunity to work on a mission-critical problem: verifying 100% of good identities and eliminating fraud in the digital economy.
• High autonomy and strategic influence — reporting directly into GTM leadership with ownership over vertical positioning, pipeline, and revenue outcomes.
• Collaborative, high-performance culture that values ownership, critical thinking, and customer obsession.
• Remote-first work environment within the U.S., enabling flexibility while maintaining strong team alignment.
• Exposure to cutting-edge AI and data science capabilities applied to real-world identity and fraud challenges.
• Career growth potential in a rapidly scaling category-defining company backed by top-tier investors.

Skills & Technologies

Senior

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Socure Inc.

Visit Website

About Socure Inc.

Socure Inc. provides digital identity verification and fraud prevention software for financial services, fintech, e-commerce and government clients. The platform applies machine learning and graph-based analytics to link and validate identity elements in real time, detecting synthetic identities, account takeover and document fraud. It integrates via APIs and SDKs for onboarding, KYC/AML compliance and transaction monitoring, aiming to reduce false positives and manual reviews while improving approval rates for legitimate users worldwide.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.