Vibe Marketer

📋 Description

• • As a Vibe Marketer at Nansen Analytics, you will be at the forefront of shaping the narrative and online presence for a pioneering AI-powered platform in the onchain investing space. This is not a traditional marketing role; it's an expedition into the uncharted territories of digital communication, where understanding and influencing online culture is paramount.
• • You will be responsible for owning Nansen's social media presence across key platforms like X (formerly Twitter) and LinkedIn, and crucially, identifying and engaging with emerging cultural hubs where the crypto-native audience congregates. Your daily output will be dynamic, encompassing sharp takes, insightful threads, relevant memes, clear explainers, and compelling product announcements, all designed to resonate deeply with the crypto community.
• • A core aspect of your role will be translating complex onchain data, "Smart Money" signals, and intricate product updates into content that is not only shareable but also genuinely engaging and informative. You will act as the primary voice of Nansen, ensuring brand consistency and authenticity across all communications, and embodying the company's innovative and forward-thinking ethos.
• • You will work collaboratively with product and data teams to identify compelling narratives and insights derived from Nansen's unique data sets. Your ability to distill technical information into accessible and engaging content for both crypto-native users and curious newcomers will be critical to growing Nansen's reach and impact.
• • This role demands a "build in public" mentality, where you will be encouraged to experiment, learn, and share your journey openly. You will manage Nansen's owned channels with a growth-oriented mindset, rigorously tracking performance metrics, doubling down on successful strategies, and iterating quickly on underperforming content.
• • Beyond content creation, you will be an active participant in the community, fostering genuine connections and providing helpful, authentic engagement. This involves being present where conversations are happening, contributing meaningfully, and building relationships with key stakeholders.
• • Collaboration extends to working with external partners, including Key Opinion Leaders (KOLs) and creators, to amplify Nansen's message and campaigns. You will also play a vital role in supporting product launches and key marketing moments with timely, reactive, and culturally relevant content, ensuring Nansen remains at the pulse of the industry.
• • The ideal candidate possesses a deep understanding of internet culture and a keen intuition for what resonates online. You should be comfortable with rapid iteration, embracing a "done beats perfect" philosophy, and possess strong visual sensibilities to complement your writing prowess.
• • You will be empowered with significant autonomy, owning initiatives end-to-end and having the freedom to experiment with new approaches. This role offers a unique opportunity to be at the intersection of AI, onchain finance, and cutting-edge digital marketing, contributing directly to the growth and success of a category-defining company.
• • Your work will directly influence how the world perceives and interacts with onchain investing, making Nansen a more accessible and understandable frontier. You will be instrumental in driving engagement, building brand loyalty, and solidifying Nansen's position as a leader in the future of finance.